Blue Calypso, Inc., a leader in digital word-of-mouth marketing, announces a new partnership with Inward Strategic Consulting
The last quarter offers ripe opportunities for maximizing brand value and equity.
Even though we have been dating for the past few years, my new fiancé has finally decided it was time to open up about some of my behaviors that she doesn’t understand. For instance, why do I drive across town to get coffee when there is a shop right around the corner from my house?
Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated, recognized and rewarded for hard work.
Everyone knows what a brand is, and everyone knows what advertising is. Some of us may be confused about promotion and merchandising but most have a basic idea, at least, of what they are.
I had the privilege to listen to a talk given by Bill Simon, CEO of Walmart North America, last Thursday at luncheon in Northwest Arkansas, The Summit. He spoke to a group of 650 executives and local business leaders at the Cross Church pavilion in Rogers, Arkansas.
Do you ever find yourself hearing a term that you know, but you can't come up with a straight-forward definition? Employee engagement may be one of those terms.
A few weeks ago, I read a very interesting piece regarding consumer spending in the Wall Street Journal. According to the article, Frontier of Frugality, many consumers are hesitant to trade back up to their pre-recession shopping habits due to the uncertainty of the future of our economy.
As the end of the year approaches, many companies take the opportunity to reflect on the way they have managed their business and the changes they want to make for the upcoming year. Inward Strategic Consulting offers you the 10 Commandments of Change Communications; the essential guide to a company's internal branding success.