Viewing entries tagged with 'customer loyalty'
June 6, 2018
Creating a large pool of loyal customers is extremely important to the sustainability of a business, but it is the employees that are the enabler of the products and innovations. Having loyal employees and loyal customers allow companies to sell products more successfully than average. Great products and excellent employee service are crucial to creating loyal customers and growing a business.
Posted by Allan Steinmetz at 12:00am
August 10, 2016
Last week, I wrote about the challenge of securing necessary resources to develop and execute an effective strategy to create a culture of high engagement. Although all evidence would indicate that companies around the globe recognize employee engagement as one of their top challenges and key strategies to drive growth, customer loyalty, and satisfaction; those driving the efforts often struggle to obtain a budget and team to accomplish their objectives.
Posted by Rick DeMarco at 11:00am
March 13, 2014
One of the biggest challenge for marketers, aside from acquiring new customers, is finding a way to maintain customer loyalty. The more loyal customers your business can maintain, the more likely it is that you will save costs and increase revenue. There are many ways to build a strong base of loyal customers, including improving customer experience, speedy responses to solutions, interactive social media, and more. One quick and easy way to improve customer loyalty is by instating a loyalty program that includes benefits for your customers. This infographic from Ciceron provides important statistics on how beneficial a customer loyalty program can be for your business. Just a quick note, though, that this is not a complete solution to customer loyalty, but just one of many ideas that your business can implement to increase loyalty. Take the time to see if a loyalty program is something that could work for your business!
Posted by Allan Steinmetz at 9:00am
February 27, 2014
Creating a large pool of loyal customers is extremely important to the sustainability of a business. Having loyal customers allows you to up-sell your products at a more successful rate. Great products and excellent customer service are key to creating loyal customers. No matter what industry you are in, issues always arise; it is how you deal with these issues that can really make or break your relationship with your customers. Customers want to find that one brand they can really trust. Once that trust is built, they’ll continue to come back for more! Check out these 5 tips on building customer loyalty for your business:
Posted by Allan Steinmetz at 6:44pm
February 11, 2014
The power of reciprocation is one of the strongest human elements that affect our behavior. A simple act of aid or generosity goes a long way. Robert Cialdini, Author of Influence: The Psychology of Persuasion, explains that even in circumstances where we are not obligated to give back, we still feel a need to do so, because of the power of reciprocation. This natural tendency that all humans possess can be effectively used to strengthen your internal and external brand.
Posted by Allan Steinmetz at 2:53pm
February 7, 2014
By Taylor King, Associate Account Manager. Follow Taylor on Twitter @TaylorKing_479
Posted by Allan Steinmetz at 2:53pm
February 6, 2014
According to a recent extensive study conducted by Harvard Business Review (HBR), employee engagement is becoming a top priority for senior executives making 2014 the year for employees. Gathering data from companies all over the world, HBR has discovered that around 71% of people believe that employee engagement is a critical component to having a successful organization. As a result, top executives across the globe are pumping the breaks to reevaluate the way they do business. Rather than focusing all of their attention on incremental revenue, smart companies are turning to their employees for innovative growth.
Posted by Allan Steinmetz at 4:53am
February 4, 2014
When prompted, we can all provide a list of brands we love, or hate. As we progress throughout our day as consumers, we make choices that signal preference for one brand over another. Some of our choices are purely transactional; others however, are the result of specific brand preferences cultivated over time. David Brier shared an infographic in a recent Fast Company blog post that explains why we love some brands, and hate others. Take a look at the image above.
Posted by Allan Steinmetz at 1:53am
January 23, 2014
Branding is one of the most important foundations for building a successful company. It allows your company to properly communicate its goals and objectives to its clientele, overall establishing an identity. A strong and successful brand can ultimately build customer loyalty for your company. Devising and implementing a branding strategy is one of the hardest things to successfully tackle. Many companies have tried to develop a positive identity and brand for their company but have missed the mark. One company that has proven time and time again to be extremely successful in building a strong brand is the Mexican fast-food restaurant, Chipotle.
Posted by Allan Steinmetz at 10:00am