Inward Blog

Viewing entries tagged with 'purpose'

Brand Health

TEN things you can do to INSURE your brand’s health

Posted by Allan Steinmetz at 12:00am

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Now you have a VISION, MISSION, VALUES, PURPOSE and CULTURE: now what should your company do?


 Lately, I have been having some stimulating conversations with CEO’s and CMO’s about Vision/ Mission, Culture and Brand Purpose. They have many questions regarding how often should these ideas be revisited? How should they be cascaded throughout the company and by whom? They wonder whether they should address Vision/ Mission, Culture and Brand Purpose with internal resources, or secure the help of their agencies and consulting firms?

Posted by Allan Steinmetz at 12:00am

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Employee Engagement IS Important, Yet it is still a low management priority - Why?

As most of my readers and followers know, Inward and I have been huge supporters of employee engagement for over 20 years. One piece of research after another supports the proposition that employee engagement is a decisive factor in company success. Research from EEA (Enterprise Engagement Association) has data that says companies with high levels of employee engagement have higher shareholder value and revenue.  Gallup research indicates that high employee engagement contributes to higher productivity and revenue growth. I just saw some recent study that suggests that less than 50% of the employees understand the brand idea and even fewer understand what they're supposed to do to support the brand value proposition. So, it comes as no surprise what the Temkin Group has just released regarding their “Employee Engagement Competency & Maturity, 2018”.

Posted by Allan Steinmetz at 12:00am

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employee engagement contribute culture


For those of you who are regular readers of our blogs, you know that we generally don’t cut and paste articles or press releases from other sources. However, today I came across an interesting piece from Paychex that ran on PRNewswire that is worthy of attention. Instead of paraphrasing it, I thought I’d just run it in its entirety with a link to the actual source of the report. The announcement is about a recently released Paychex Pulse HR survey that was recently conducted among HR professionals at one of their annual conferences. In a nutshell, they say that there is a strong commitment to talent management, as 85% of respondents said they're focusing on company culture to drive results.

Posted by Allan Steinmetz at 12:00am

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Proper alignment of employee and customer enagagement contribute to a brand culture


Creating a large pool of loyal customers is extremely important to the sustainability of a business, but it is the employees that are the enabler of the products and innovations.  Having loyal employees and loyal customers allow companies to sell products more successfully than average. Great products and excellent employee service are crucial to creating loyal customers and growing a business.

Posted by Allan Steinmetz at 12:00am

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Click here for full article: Harvard Dropout Mark Zuckerberg Gives Commencement Speech At Harvard

Two weeks ago, Facebook's Mark Zuckerberg delivered the commencement address at Harvard, ironically the school where he dropping out to start Facebook. He spoke about - PURPOSE. He said,

Posted by Allan Steinmetz at 1:00am

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Why Is “Purpose” So Important?

 Last week, our CEO posted a blog addressing the definitions of vision, mission, values, and purpose and how they work together to define an organization. So let’s talk specifically about “Purpose”. Why is it so important to an organization to define and communicate their purpose?

Posted by Rick DeMarco at 11:00am

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Mission, Vision, Values, Purpose - Are You Confused Yet?

Over the last few months, Inward has had substantial conversations with several clients about “Purpose”. That’s right, purpose. One would think that purpose would be obvious to any successful organization that is attempting to achieve high performance, serve client expectations as best as they can, and attract the best talent out there. But the topic of “Purpose” seems to be elusive.

Posted by Allan Steinmetz at 11:00am

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