Inward Blog

Viewing entries tagged with 'strategy'

Top Five Insights For Employee Engagement In 2017

 

As we wind down 2016 and enter into the holiday season, Inward has compiled our top five most insightful and impactful posts from the past year. These thought leadership pieces cover a range of essential topics, including employee engagement, branding, onboarding, and communications, just to name a few. We hope you gain valuable tips and strategies from the following pieces.

Posted by Allan Steinmetz at 11:00am

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Winning Isn't Just About Beating The Other Guy

Last week, our CEO, Allan Steinmetz, wrote a blog about moving from doing “good work” to doing “great work”. As I read his thoughts, it occurred to me that doing great work is all about a commitment to winning. But the problem is that there are different interpretations of what winning really means.

Posted by Rick DeMarco at 9:00am

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When An Advertising Campaign Drives A Product Strategy - Kudos To Mars And Their Snickers Brand

I was walking through the grocery store the other day and when I got to the checkout aisle I looked to my right to browse the candy display. I was pleasantly surprised to see a box of Snickers with their bar packaging changed to reflect the moods of people depicted in their current advertising campaign "You're not you when you're hungry". I instantly took an iPhone photo and decided to do some research and write this blog post.

Posted by Allan Steinmetz at 1:00pm

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Subaru Puts Man's Best Friend In The Driver's Seat

Kudos To Subaru For Their Barkley Dog Spots

Posted by Allan Steinmetz at 11:00am

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5 Ways To Find The Resources For An Internal Brand Communications Program

Last week I attended the Marcus Evans Internal Communications and Situational Messaging conference in Orlando, Florida. We heard from outstanding speakers about how their companies were educating motivating and inspiring their people. We heard compelling presentations from IBM, Southwest Airlines, UPS, Coca-Cola and Kohl’s just to mention a few.

Posted by Allan Steinmetz at 11:00am

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Which Comes First: Vision Or Mission?

Employee engagement is one of the most significant challenges facing organizations today. In order for companies to deliver exceptional customer experiences, they must create a culture in which employees understand, believe in and are committed to achieving the vision and delivering on the strategy / brand promise. But before you can begin to address a strategy or programs to create that culture of engagement, there must be alignment of the vision, culture, and business strategy within the organization.

Posted by Rick DeMarco at 11:00am

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True Leadership Is Tested In Times Of Adversity

Anyone can lead when things are going smoothly. When the economy is good, profits are growing, and employees are happy and engaged; strong management, rather than leadership is the key. What’s the difference? Management is about tasks and leadership is about people. Leadership requires the ability to keep employees engaged and inspired and stay on course for delivering a strategy, despite the unexpected setbacks that may occur.

Posted by Rick DeMarco at 11:00am

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The Power of Reciprocity in Business

The power of reciprocation is one of the strongest human elements that affect our behavior. A simple act of aid or generosity goes a long way. Robert Cialdini, Author of Influence: The Psychology of Persuasion, explains that even in circumstances where we are not obligated to give back, we still feel a need to do so, because of the power of reciprocation. This natural tendency that all humans possess can be effectively used to strengthen your internal and external brand.

Posted by Allan Steinmetz at 2:53pm

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Employee Engagement: Increasing Organizational Success One Company at a Time

According to a recent extensive study conducted by Harvard Business Review (HBR), employee engagement is becoming a top priority for senior executives making 2014 the year for employees. Gathering data from companies all over the world, HBR has discovered that around 71% of people believe that employee engagement is a critical component to having a successful organization.  As a result, top executives across the globe are pumping the breaks to reevaluate the way they do business.  Rather than focusing all of their attention on incremental revenue, smart companies are turning to their employees for innovative growth. 

Posted by Allan Steinmetz at 4:53am

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