Inward Blog

Choosing the Right Agency Partner for Your 2024 Plans

Choosing the Right Agency Partner for Your 2024 Plans

After the vigorous process of arriving at a budget last year, now it is time to find the right partner agency to achieve your goals. As your organization sets sail into the uncharted waters of 2024, navigating the marketing landscape requires a strategic compass—a marketing and branding agency that not only understands your objectives but also aligns seamlessly with your vision and purpose is vital. Inward Strategic Consulting is poised to be that guiding force, offering expertise, innovation, and collaborative solutions to elevate your marketing strategy to new heights. We understand the complexity of this decision, and we're here to guide you through the process with expertise, innovation, internal buy-in and alignment, and a dash of creativity.

Posted by Allan Steinmetz at 12:00am

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New Findings: The Power of Organizational Culture in Driving Financial Performance

 

In the ever-changing landscape of business, the significance of organizational culture in influencing financial performance cannot be overstated. According to a recent survey conducted by Heidrick & Struggles, a premier provider of global leadership advisory and talent solutions, CEOs across the globe are recognizing the pivotal role that culture plays in driving business outcomes. The survey, titled "Aligning culture with the bottom line: Putting people first," provides valuable insights into how CEOs are strategically integrating culture into their business agendas, leading to positive financial results.

Posted by Allan Steinmetz at 12:00am

5 Recommendations to "Stop the Spec Creative Madness"

 

Introduction: In the dynamic world of advertising and marketing, agencies invest substantial time, effort, and financial resources into creating spec creative work. However, when clients fail to recognize its value and hand over ideas to other vendors, it not only leads to disappointment but also places a significant financial burden on the agency. This article explores valuable lessons for agencies and clients to avoid these situations and alleviate the financial strains associated with spec creative.

Posted by Allan Steinmetz at 12:00am

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7 Recommendations to Improve Cultural and Purpose Alignment

 

When it comes to the success of a company, corporate culture and purpose play a crucial role. The way employees interact with customers directly correlates with the values and purpose embraced by the entire organization. Creating a culture-driven, high-performing, and engaged company starts with action, internal behavior, accountability, and effective internal communication.

Posted by Allan Steinmetz at 12:00am

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What do Apple, Subaru, and Dove Soap have in Common? The HUMAN EXPERIENCE

 

Introduction: In today's competitive business landscape, brands are realizing that the key to success lies not only in their products or services but also in the way they engage their employees, partners, and customers. Amplifying the brand experience means actively involving these stakeholders in a way that enhances and strengthens how the brand is perceived by others. By fostering a sense of connection, collaboration, and shared commitment, organizations can create a powerful and impactful brand experience that drives customer satisfaction, loyalty, and overall business success.

Posted by Allan Steinmetz at 12:00am

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The Balancing Act Between Employee Experience & Employee Engagement - 10 things to know!

 

The Balancing Act Between Employee Experience & Employee Engagement. They are not the same thing!

Posted by Allan Steinmetz at 12:00am

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10 Reasons to Invest in an Experienced Independent Facilitator for Optimal Results

 

Unlock Your Company's Potential: Why Hiring an Independent Experienced Facilitator is a Game-Changer - 10 Reasons to Invest in an Experienced Independent Facilitator for Optimal Results

Posted by Allan Steinmetz at 12:00am

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Understanding the differences and when and how to do it correctly

 

Is crisis communications and change communications the same thing? Crisis communication is not the same thing as change communication. While both types of communication may be necessary during times of organizational change, they serve different purposes.

Posted by Allan Steinmetz at 12:00am

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What do these brands have in Common? Alignment and Better Performance

 

Consider the success of Airbnb, Apple, Subaru, and Mars in the consumer-facing sector, and Caterpillar, 3M, and Procter & Gamble in the industrial B2B sector, all of which have leveraged a strong internal culture based on core values and principles to drive engagement and growth. These companies provide compelling examples of how aligning internal and external brand experiences can boost brand trust and drive growth. Don't miss out on this opportunity to elevate your brand experience and take your company to the next level.

Posted by Allan Steinmetz at 12:00am

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