Inward Blog
What do these brands have in Common? Alignment and Better Performance
April 25, 2023
Consider the success of Airbnb, Apple, Subaru, and Mars in the consumer-facing sector, and Caterpillar, 3M, and Procter & Gamble in the industrial B2B sector, all of which have leveraged a strong internal culture based on core values and principles to drive engagement and growth. These companies provide compelling examples of how aligning internal and external brand experiences can boost brand trust and drive growth. Don't miss out on this opportunity to elevate your brand experience and take your company to the next level.
Posted by Allan Steinmetz at 12:00am
Two of my LEAST favorite current TV ad campaigns
March 28, 2023
In my previous post, I discussed two commercials for Scott's and Subaru that I found to be excellent examples of effective advertising. The response was overwhelmingly positive, and many of my readers asked me to review commercials that I didn't find effective. In response to their requests, I decided to analyze a couple of advertisements that missed the mark and failed to deliver their intended message. In this post, I will be discussing two commercials from the past week that, in my opinion, were a complete waste of money. These ads were confusing, lacked clarity, and missed their mark, leaving me and perhaps many others scratching our heads about their purpose. Let's take a closer look at these commercials and analyze their shortcomings.
Posted by Allan Steinmetz at 12:00am
Two of my favorite current TV ad campaigns
March 21, 2023
Great TV Ad spots - "Scott's "What's the Big Deal" and Subaru's "Dog Tested; Dog Approved."
Posted by Allan Steinmetz at 12:00am
#internal brand advocacy, #Successful post merger integration, # successful business expansion, # brand championship, # internal brand activation
Learn how to instill passion in your employees
March 6, 2023
Why Internal Brand Advocacy is Vital for Successful Post-Merger Integration and Business Expansion"
Posted by Allan Steinmetz at 12:00am
#internal brand advocacy, #Successful post merger integration, # successful business expansion, # brand championship, # internal brand activation
Eight simple things YOU NEED TO KNOW TO AVOID DISRUPTION
February 28, 2023
What are the challenges company face when there is poor employee satisfaction and low employee engagement?
Posted by Allan Steinmetz at 12:00am
#emplyeerecruitment, #talentattraction, #recruitment, #EVP, #inwardconsult
Turning the Tide: Strategies for Attracting Top Talent to Companies with a Checkered Past
February 16, 2023
How can companies recruit talent if it has a poor corporate reputation and culture?
Posted by Allan Steinmetz at 12:00am
#emplyeerecruitment, #talentattraction, #recruitment, #EVP, #inwardconsult
"Ignoring the warning signs: How failing to invest in internal change management communications can harm your business"
February 8, 2023
"Ignoring the warning signs: How failing to invest in internal change management communications can harm your business"
Posted by Allan Steinmetz at 12:00am
#teamalignment, #teamanship, #employee advocacy #Internal branding, #brandpurpose, #warningsigns, #internal change # unlocking productivity
Are you Experiencing Culture Change
March 27, 2022
The other day, I received a report from Quantum Workplace, stating that 65 percent of employees had perceived a shift in their organization’s culture over the last two years. Considering the pandemic’s impact, this makes sense; however, the number still seems low. With an increase in remote work, restaurant business closure, etc., I would have expected the number to be much higher, around 75 to 85 percent. I anticipated a change in cultural understanding when I wrote a blog post two years ago entitled DISCONNECTEDNESS. APART NOT ALONE.
Posted by Allan Steinmetz at 12:00am
#culture #purpose, #culturechange, #purpose #mission/values, #brandvalue
Are you experiencing bad customer experiences?
August 12, 2021
Is it just me? Or are others experiencing poor customer experiences with their retailers and service providers? I find that many employees at retail and service enterprises are not performing their jobs with the same excitement and enthusiasm that they have had in the past, before the pandemic. I get it. Many employees have been burdened with furloughs, pay cuts, and even loss of jobs. Simultaneously consumers are frustrated at being shut up in their homes without being able to be "free", unable to live their lives the way they would like. I understand and realize there is a shortage of workers, in the United States, and companies are finding it difficult to get people to return to their jobs when they are collecting unemployment benefits.
Posted by Allan Steinmetz at 12:00am
#customerexperience #purpose, #walmart, #COMCAST, #CVS, #Lowes, #Starbucks, #inwardconsult, #brandvalue
Fresh ideas to motivate employees post Covid
July 29, 2021
Posted by Allan Steinmetz at 12:00am
#purpose, #walmart, #Sabaru, #Dove #purposepremium, #addingvalue, #inwardconsult, #brandvalue