February 27, 2014
Creating a large pool of loyal customers is extremely important to the sustainability of a business. Having loyal customers allows you to up-sell your products at a more successful rate. Great products and excellent customer service are key to creating loyal customers. No matter what industry you are in, issues always arise; it is how you deal with these issues that can really make or break your relationship with your customers. Customers want to find that one brand they can really trust. Once that trust is built, they’ll continue to come back for more! Check out these 5 tips on building customer loyalty for your business:
Posted by Allan Steinmetz at 6:44pm
February 25, 2014
As Millennials continue to become a hot topic of discussion, you may ask yourself if you fall into the category of being a Millennial. Pew Research Center created an online survey to help you identify your generation. The 15 part questionnaire prompts questions ranging from how frequently you text to if you have a tattoo or not. Take it here.
Posted by Allan Steinmetz at 6:05pm
February 20, 2014
An interesting infographic by Officevibe captures popular misconceptions regarding employee engagement in the workplace. It stresses the importance of having committed employees and the overall impact they have on the success of the company.
Posted by Allan Steinmetz at 5:45pm
February 18, 2014
With the number of social media channels growing, it is no wonder why most businesses focus a large amount of energy on marketing through social media. However, simply having a page that posts bland content once in a while won’t cut it. Customers are turning to social media to become engaged and interact with the brands of their choice. There is nothing more disappointing as a customer than to look for your favorite brand’s Facebook or Twitter page, only to find out that one does not even exist! To fully engage and interact with customers, companies need to make sure their social media agendas are planned out properly and are in full swing. Here are some small tips on how your company can improve its social media strategy to engage your customers and boost your brand!
Posted by Alan Steinmetz at 2:53pm
February 11, 2014
The power of reciprocation is one of the strongest human elements that affect our behavior. A simple act of aid or generosity goes a long way. Robert Cialdini, Author of Influence: The Psychology of Persuasion, explains that even in circumstances where we are not obligated to give back, we still feel a need to do so, because of the power of reciprocation. This natural tendency that all humans possess can be effectively used to strengthen your internal and external brand.
Posted by Allan Steinmetz at 2:53pm
February 7, 2014
By Taylor King, Associate Account Manager. Follow Taylor on Twitter @TaylorKing_479
Posted by Allan Steinmetz at 2:53pm
February 6, 2014
According to a recent extensive study conducted by Harvard Business Review (HBR), employee engagement is becoming a top priority for senior executives making 2014 the year for employees. Gathering data from companies all over the world, HBR has discovered that around 71% of people believe that employee engagement is a critical component to having a successful organization. As a result, top executives across the globe are pumping the breaks to reevaluate the way they do business. Rather than focusing all of their attention on incremental revenue, smart companies are turning to their employees for innovative growth.
Posted by Allan Steinmetz at 4:53am
February 4, 2014
When prompted, we can all provide a list of brands we love, or hate. As we progress throughout our day as consumers, we make choices that signal preference for one brand over another. Some of our choices are purely transactional; others however, are the result of specific brand preferences cultivated over time. David Brier shared an infographic in a recent Fast Company blog post that explains why we love some brands, and hate others. Take a look at the image above.
Posted by Allan Steinmetz at 1:53am
January 30, 2014
This Sunday, February 2, 2014, is one of the most exciting days for sports fans all across the country: The Super Bowl. Every year, the Super Bowl captures the biggest TV audience as viewers watch two NFL teams fight it out for the championship title. Interestingly, a large percentage of this audience has a greater interest in the commercial breaks. The Super Bowl time slot is known for having the best commercials of the entire year. With such a large viewership, companies fight for a slot to promote their brand. These various companies are willing to pay millions of dollars for only 30 seconds of air time! With a large audience, expensive airtime, and an unbelievable opportunity for brand engagement, companies put their best foot forward to create some of the best commercials possible. While many brands hit the nail on the head with stunning commercials, many also seem to miss the mark. Here are some examples of the best and worst of Super Bowl commercials:
Posted by Allan Steinmetz at 10:00am
January 28, 2014
This past year we were impressed with several brands that demonstrated how employee engagement can successfully be integrated with a brand's image. These brands have truly committed to employee satisfaction, and it can be seen on the face of every worker. These companies understand the power of alignment between the brand and employee, and creatively brought their brand values to employees by embedding it into their everyday lives at the office. These five brands show that they don’t just talk the talk, they walk the walk.
Posted by Allan Steinmetz at 9:00am