Inward Blog
MassMutual HAS UPPED THE GAME IN BRAND POSITIONING
February 21, 2018
MassMutual HAS UPPED THE GAME IN BRAND POSITIONING
Posted by Allan Steinmetz at 12:00am
Re-positioning a Brand, MassMutaul 2018 brand campaign, I’ll stand by you, Mass Moves, Strangers rush to help strangers, MassMutual Stand by you, 2018 Mass Mutual Ad campaign
Are we experiencing "DIGITAL ADDICTION" at work
February 7, 2018
This week, I read an article on brandchannel called “Tech Insiders Warn About Cost of Kids’ Digital Addiction”. The piece outlines the complexities associated with the digital age and teen technology consumption. The article cites these statistics; teens use an average of 9 hours of media per day; tweens an average of 6 hours.
Posted by Allan Steinmetz at 12:00am
Digital Addiction, Tech Addiction Impact on work, employee engagement
Millennial VS Baby Boomers in the workplace
January 30, 2018
The other day, I had a fascinating conversation with a client regarding the contrast and differences in attitudes and behavior in marketing/branding between the millennial workforce and generation X/baby boomer workforce. We both agreed that there are significant differences that run the risk of diminishing employee brand engagement among both populations. We felt that the differences between the groups could have dire consequences on the company’s purpose, morale, culture and brand reputation and that would ultimately have an impact on performance and productivity.
Posted by Allan Steinmetz at 1:00am
millennial's, baby boomers, generational differences in the workforce, generation values
Four stages of creating an effective Brand Ambassador program
January 17, 2018
It has been quite some time since I have addressed the topic of employee advocacy and brand championship. Having a brand ambassador program and promoting brand advocacy within an organization is a marketing imperative and necessity.
Posted by Allan Steinmetz at 1:00am
brand ambassadors, brand champions, branding, advocacy, retail branding, internal buy-in, customer facing marketing
INWARD'S TOP FIVE BUSINESS PREDICTIONS FOR 2018
January 3, 2018
This week I am sure you are seeing many thought leadership articles, opinion pieces and blog posts addressing business, marketing and technology predictions for this new year. So far, I have seen discussions on mobile technologies, continued mergers and acquisitions, the raging tech stock market, artificial intelligence and the list goes on. One thing is for sure, the proverbial crystal ball for 2018 will be cloudy. No one knows for sure what will happen or what will become reality.
Posted by Allan Steinmetz at 1:00am
2018 BUSINESS PREDICTIONS, Amazon, AR, VR, IMMY, Uber, cognitive computing, business transformation. culture as a business asset
HAPPY HOLIDAYS FROM INWARD
December 20, 2017
HAPPY HOLIDAYS FROM YOUR FRIENDS AND COLLEAGUES AT INWARD
Posted by Allan Steinmetz at 1:00am
Post Merger Integration, culture, innovation disruption, Walgreens Boots Alliance threat, disruptive business
Chick HERE How it will impact employees and consumers
December 6, 2017
This past Sunday CVS Health agreed to acquire Aetna for over $69 billion. Wow! The new company, combining one of the country’s biggest pharmacies with one of its largest health insurers, will create a world where patients will get the “human touch,” they said. Fewer people will fall through the cracks, they promised, and getting high-quality, low-cost medical care will be as close as your corner drugstore.
Posted by Allan Steinmetz at 1:00am
Post Merger Integration, culture, innovation disruption, Walgreens Boots Alliance threat, disruptive business
Chick HERE TO LEARN MORE
November 15, 2017
I read a very interesting article in the WSJ today in their Life & Art section entitled “When Your Company Makes You Queasy” written by Sue Shellenbarger. It discusses the dilemma individual employees face when their employers conduct business unethically or their code of conduct is wrong. As more companies get embroiled in public scandals, innocent employees seek for ways to keep up morale.
Posted by Allan Steinmetz at 1:00am
Chick HERE TO LEARN MORE
November 9, 2017
A few weeks ago, I came across a “Blue Ribbon Commission Report by National Association of Corporate Directors discussing “Culture as a Corporate Asset”. The report proclaimed that corporate cultures matter in business. I was a bit surprised because I thought that was obvious. I previewed some of the findings, and I promised to share my thoughts on the report over time. From our beginning 19 years ago, Inward believed culture is the way work gets done. Culture is the sum total of behaviors, beliefs and decisions that leadership exhibits to create a positive and conducive business environment that allows positive implementation of the company strategy.
Posted by Allan Steinmetz at 1:00am
culture transformation, corporate core competency, asset value, board of director priorities
Chick HERE to see what we have learned over 19 years
October 30, 2017
It was 19 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?
Posted by Allan Steinmetz at 1:00am
change management, internal communications, social media, Millennial's, transformation, organization