Inward Blog
Chick HERE to learn how to create a successful recruitment/employer brand strategy
August 29, 2017
We often get asked what the difference is between employment branding, recruitment, branding, talent branding and consumer branding. The fact is, they are very similar to each other.
Posted by Allan Steinmetz at 1:00am
Recruitment Branding, Employer Branding, Talent Branding, External Branding, recruitment advertising, social media recruitment, HR role in employer branding
Chick HERE to learn how to build employee brand advocacy through 3 types of recognition and reward
August 23, 2017
Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way
Posted by Allan Steinmetz at 1:00am
Employee Recognition, Brand advocacy, Internal Branding, employee rewards, Brand Ambassadors, Brand Champions THE BEST WAY TO BUILD BRAND ADVOCATES - RECOGNIZE THEM!
Click Here To Learn about accepting and embracing change internally
August 16, 2017
Do you want to improve internal buy-in for major change initiatives? Start socializing your ideas internally.
Posted by Allan Steinmetz at 1:00am
Click Here To Learn about what employees need to succeed at work
August 1, 2017
As you might imagine, I receive and read many studies on employee engagement, culture, mission, vision and values. They seem to be getting more complicated and anecdotal rather than practical. They rarely offer distinct findings and recommendations on what an organization can do.
Posted by Allan Steinmetz at 1:00am
Employees say what they need to improve their happiness at work
Click Here To Learn about Reversing negative consumer perceptions with advertising campaigns
July 24, 2017
What does a company do to change their image after a consumer fiasco and mistrust?
Posted by Allan Steinmetz at 1:00am
Click Here To Learn about Gender, Diversity and Inclusion's Impact of Employee Engagement and Talent
July 13, 2017
I was having a social lunch on Saturday at a friend’s house. The male companion of one of our friends who was visiting from Chicago, a tenured professor of applied electrical engineering, made a comment that started a heated a discussion. He said that he didn’t think that women were discriminated for opportunities in the sciences or technology, at least at his university. He thought the fact that the population at his university is over 70% male didn’t seem to make a difference – “Women had the same opportunities as men”. I thought one of our other female friends who was sitting across the table was going to launch across the table and strangle him with her bare hands. She has been in business for over 25 years, has a PhD and is a CEO of a biotech nonprofit. She said that women are discriminated in the sciences all the time. She continued saying something to the effect, ”that women were being held back because groping white men were reaching up under their skirts and holding them back.” Wow! Yes, lunch was a little uncomfortable after that point, but we made got through it with serious discussion, fine wine and laughter.
Posted by Allan Steinmetz at 1:00am
Question: Does effective gender, diversity and inclusion equality improve employee engagement and talents acquisition?
Click Here To Learn More about onboarding new employees and gamification
June 29, 2017
I recently did some secondary research to see how companies are creating new cultures by effectively using onboarding with help from gamification. What I found was quite fascinating.
Posted by Allan Steinmetz at 1:00am
Seven Steps For Successful Cultural Integration, Culture, M&A Post Merger Success, Amazon Acquires Whole Foods, Overcoming Post Merger Obsticles
Click Here To Learn More Onboarding new recruits with Gamification
June 29, 2017
I recently did some secondary research to see how companies are creating new cultures by effectively using onboarding with help from gamification. What I found was quite fascinating.
Posted by Allan Steinmetz at 1:00am
Onboarding new recruits, Gamification to improve onboarding, Onboarding is essential
Click Here To Learn More
June 22, 2017
Will the acquisition of Whole Foods by Amazon work?... It won’t be easy.
Posted by Allan Steinmetz at 1:00am
Seven Steps For Successful Cultural Integration, Culture, M&A Post Merger Success, Amazon Acquires Whole Foods, Overcoming Post Merger Obsticles
Click Here To Learn How to go from Corporate Value Statements to Employee Action/ Behavior
June 15, 2017
What are companies doing to convert core values into tangible behaviors? - Talk is not enough.
Posted by Allan Steinmetz at 1:00am