Inward Blog

Click Here To Learn How to go from Corporate Value Statements to Employee Action/ Behavior

What are companies doing to convert core values into tangible behaviors? - Talk is not enough.

Posted by Allan Steinmetz at 1:00am

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Click here to get tips on what a company can do now to improve engagement and retention

According to a recent study by Quantum Workplace, there will be a talent retention struggle in 2017 and beyond. They theorize that the answer to the question “it would take a lot to get me to leave, this organization,” has the second largest decline and ranks at the bottom of total favorability factors. This indicates that retention will be a struggle in 2017, particularly for organizations that don’t pay attention to team dynamics and career development. It was viewed as the top predictor of employees leaving an organization. Only 47.4% of exited employees said it would take a lot to get them to leave the organization, while 62.5% of retained employees said the same.

Posted by Allan Steinmetz at 1:00am

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Click here for full article: Harvard Dropout Mark Zuckerberg Gives Commencement Speech At Harvard

Two weeks ago, Facebook's Mark Zuckerberg delivered the commencement address at Harvard, ironically the school where he dropping out to start Facebook. He spoke about - PURPOSE. He said,

Posted by Allan Steinmetz at 1:00am

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Click here for full article: Engagement is Driven by Feelings of Support and Belief in Future Succe

I read and review many reports on internal branding, and employee engagement to stay abreast of the latest trends and direction in branding, marketing, HR and organizational transformation. This week I came across an interesting study that was recently completed by Quantum Workplace, that raised some interesting issues regarding the value of “feelings” of your employees and the impact that “feelings” have on employee engagement and future success.

Posted by Allan Steinmetz at 1:00am

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Internal Communication and message alignment

In nearly every client interaction, the topic of competing messages and alignment occurs. What communication message takes precedence? How does a company communicate to its employees without creating confusion? How does a company communicate with one voice, tone and manner with a personality that is consistent across the organization?

Posted by Allan Steinmetz at 1:00am

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Learn about music video commercials and who was the first company to use this creative technique

Over the years, many companies have applied the idea of incorporating popular songs sung by recognizable artists to help promote their products and services. It has created an often used genre of advertising. Walmart and Dodge Ram Trucks have adopted this approach recently in their new TV advertising campaigns.

Posted by Allan Steinmetz at 1:00am

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United Airlines is reaching out to the public after their public relations mess

Admission of guilt – Promises to change - Last week United Continental’s CEO, Oscar Munoz sent out an apology letter to all frequent flyer customers and placed a full-page ad in major newspapers including the Wall Street Journal. This came after two tumultuous weeks of public embarrassments, passenger settlements and internal reflection. I can only imagine what it was like working at United Continental last week. Finger-pointing, chaos, urgency, blame, anger and depression.

Posted by Allan Steinmetz at 1:00am

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The Friendly Skies of United Are Not So Friendly Anymore

This week, United Continental Airlines forcibly ejected a paid and seated passenger, Dr. Dao, after he refused to be voluntarily bumped off the flight. He was leaving Chicago on United Continental express flight 3411 to Louisville Kentucky. During the scuffle, his mouth was bloodied and he was dragged down the aisles and pulled off the plane, while other passengers were astounded and shocked by the treatment. Video was captured during this traumatic event and shown on all the evening news broadcasts, sparking outrage on social media.  Articles were written in all major newspapers including the Wall Street Journal, which wrote an editorial against this incident. Additional ridicule and criticism occurred after it was made known that Mr. Munoz, United Continental’s CEO wrote to employees seemingly defending his employees’ actions over Dr. Dao and other passengers on the flight. On Monday, he said he “regretted the need to re-accommodate him and the other passengers.” And later in an email to employees, he struck a more defensive tone, stating that “while I deeply regret the situation arose, I also emphatically stand behind all of you.” Only after additional criticism and rebuke by the press and in social media, did he change his views and release a statement that said, “I share all those sentiments and one above all express my deepest the apologies for what happened.”

Posted by Allan Steinmetz at 11:00am

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A Culture Of Healthy Debate

A culture of healthy debate is vital for any successful organization. Ideally, debate will result from a diversity of ideas and perspectives, and the resulting discussion would improve the end product/service. However, in reality, debate can often be a difficult and anxiety-inducing process. In some cases, certain control-oriented managers may even discourage debate, preferring a hierarchical structure of decision-making with infrequent subordinate input.

Posted by Matt Manning at 11:00am

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