Inward Blog

Chick HERE to learn to create a budget and find money for Employee Brand Engagement

 

Unless your brand engagement program has a significant budget, it will never make the impact necessary to change your employees’ behavior. Money talks. It is no different for advertising and marketing. So where should the employee branding/engagement budget come from? 

Posted by Allan Steinmetz at 1:00am

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Chick HERE to learn how to create a successful recruitment/employer brand strategy

 We often get asked what the difference is between employment branding, recruitment, branding, talent branding and consumer branding. The fact is, they are very similar to each other.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to learn how to build employee brand advocacy through 3 types of recognition and reward

Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way

Posted by Allan Steinmetz at 1:00am

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Click Here To Learn about accepting and embracing change internally

Do you want to improve internal buy-in for major change initiatives? Start socializing your ideas internally.

Posted by Allan Steinmetz at 1:00am

Click Here To Learn about what employees need to succeed at work

As you might imagine, I receive and read many studies on employee engagement, culture, mission, vision and values. They seem to be getting more complicated and anecdotal rather than practical. They rarely offer distinct findings and recommendations on what an organization can do.

Posted by Allan Steinmetz at 1:00am

Click Here To Learn about Gender, Diversity and Inclusion's Impact of Employee Engagement and Talent

I was having a social lunch on Saturday at a friend’s house. The male companion of one of our friends who was visiting from Chicago, a tenured professor of applied electrical engineering, made a comment that started a heated a discussion. He said that he didn’t think that women were discriminated for opportunities in the sciences or technology, at least at his university. He thought the fact that the population at his university is over 70% male didn’t seem to make a difference – “Women had the same opportunities as men”. I thought one of our other female friends who was sitting across the table was going to launch across the table and strangle him with her bare hands. She has been in business for over 25 years, has a PhD and is a CEO of a biotech nonprofit. She said that women are discriminated in the sciences all the time. She continued saying something to the effect, ”that women were being held back because groping white men were reaching up under their skirts and holding them back.” Wow! Yes, lunch was a little uncomfortable after that point, but we made got through it with serious discussion, fine wine and laughter.

Posted by Allan Steinmetz at 1:00am

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Click Here To Learn More about onboarding new employees and gamification

I recently did some secondary research to see how companies are creating new cultures by effectively using onboarding with help from gamification. What I found was quite fascinating.

Posted by Allan Steinmetz at 1:00am

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Click Here To Learn More Onboarding new recruits with Gamification

I recently did some secondary research to see how companies are creating new cultures by effectively using onboarding with help from gamification. What I found was quite fascinating.

Posted by Allan Steinmetz at 1:00am

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