Inward Blog

Viewing entries posted in May 2017

Click here for full article: Engagement is Driven by Feelings of Support and Belief in Future Succe

I read and review many reports on internal branding, and employee engagement to stay abreast of the latest trends and direction in branding, marketing, HR and organizational transformation. This week I came across an interesting study that was recently completed by Quantum Workplace, that raised some interesting issues regarding the value of “feelings” of your employees and the impact that “feelings” have on employee engagement and future success.

Posted by Allan Steinmetz at 1:00am

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Internal Communication and message alignment

In nearly every client interaction, the topic of competing messages and alignment occurs. What communication message takes precedence? How does a company communicate to its employees without creating confusion? How does a company communicate with one voice, tone and manner with a personality that is consistent across the organization?

Posted by Allan Steinmetz at 1:00am

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Learn about music video commercials and who was the first company to use this creative technique

Over the years, many companies have applied the idea of incorporating popular songs sung by recognizable artists to help promote their products and services. It has created an often used genre of advertising. Walmart and Dodge Ram Trucks have adopted this approach recently in their new TV advertising campaigns.

Posted by Allan Steinmetz at 1:00am

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United Airlines is reaching out to the public after their public relations mess

Admission of guilt – Promises to change - Last week United Continental’s CEO, Oscar Munoz sent out an apology letter to all frequent flyer customers and placed a full-page ad in major newspapers including the Wall Street Journal. This came after two tumultuous weeks of public embarrassments, passenger settlements and internal reflection. I can only imagine what it was like working at United Continental last week. Finger-pointing, chaos, urgency, blame, anger and depression.

Posted by Allan Steinmetz at 1:00am

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