Inward Blog
Viewing entries tagged with '#changemanagement #brandpurpose # leadershipalignment #internalbranding #external branding #inwardconsulting'
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February 5, 2020
Wells Fargo - Disrupt the bank and restore internal and external brand confidence and achieve Brand Resilience
Posted by Allan Steinmetz at 12:00am
#Disruption #Innovation #brandresiliance, #brandconfidence, #WellsFargo, #changemanagement #brandpurpose # Leadershipalignment #internalbranding #external branding #inwardconsulting
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January 30, 2020
Often, when I am asked the question of why our firm, Inward Strategic Consulting got into this business I usually provide an explanation that falls into five different categories. 1) Change is hard to embrace, 2) brand purpose and value are unifying, 3) Employee advocacy is paramount, 4) Sales channel understanding is a necessity, and 5) Internal/External brand alignment is critical.
Posted by Allan Steinmetz at 12:00am