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Inward Prospective on The 2023 Edelman Trust Barometer Special Report
November 15, 2023
The Crucial Role of Brand Purpose in Building Long-Term Trust - Inward Strategic Consulting Perspective:
The 2023 Edelman Trust Barometer Special Report delivers a resounding message to marketers worldwide: Trust is a dynamic and evolving factor in the consumer-brand relationship, and it's time for brands to adapt their strategies for long-term success. With over 70% of consumers highlighting trust as a pivotal element in their brand choices, and trust ranking third behind "good value for money" and "best quality," it's undeniable that trust has become a make-or-break element in the consumer's decision-making process.
Posted by Allan Steinmetz at 12:00am