Inward Blog

Viewing entries tagged with '#purpose #mission'

Long Term Brand Success

 

Every year, companies spend billions on high-profile advertising campaigns and integrated marketing efforts. They allocate exorbitant sums for Super Bowl spots, complex digital websites, trade show vendor space, sales conferences, industry sponsorships, and more, often hiring advertising agencies, event management firms, and public relations agencies in the process.

Posted by Allan Steinmetz at 12:00am

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Are you Experiencing Culture Change

 

The other day, I received a report from Quantum Workplace, stating that 65 percent of employees had perceived a shift in their organization’s culture over the last two years. Considering the pandemic’s impact, this makes sense; however, the number still seems low. With an increase in remote work, restaurant business closure, etc., I would have expected the number to be much higher, around 75 to 85 percent. I anticipated a change in cultural understanding when I wrote a blog post two years ago entitled DISCONNECTEDNESS. APART NOT ALONE.

Posted by Allan Steinmetz at 12:00am

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