Inward Blog
Viewing entries tagged with 'ali'
Internal Communication and message alignment
May 18, 2017
In nearly every client interaction, the topic of competing messages and alignment occurs. What communication message takes precedence? How does a company communicate to its employees without creating confusion? How does a company communicate with one voice, tone and manner with a personality that is consistent across the organization?
Posted by Allan Steinmetz at 1:00am
A Culture Of Healthy Debate
March 30, 2017
A culture of healthy debate is vital for any successful organization. Ideally, debate will result from a diversity of ideas and perspectives, and the resulting discussion would improve the end product/service. However, in reality, debate can often be a difficult and anxiety-inducing process. In some cases, certain control-oriented managers may even discourage debate, preferring a hierarchical structure of decision-making with infrequent subordinate input.
Posted by Matt Manning at 11:00am
Pokémon Go Revolutionizes Mobile Gaming And Augmented Reality
July 14, 2016
In 1996, Nintendo released a role-playing game for their handheld Game Boy system called Pokémon, short for “pocket monsters”. In this game, “trainers” explored a world filled with animal-like characters called Pokémon. The goal was to catch Pokémon in a ball, and then train them by battling other Pokémon. As you gained experience, your Pokémon evolved, and became stronger. With the help of a USB wire connecting two Game Boys, users could trade and fight their Pokémon with friends. This social element of the game would become a crucial element to its success.
Posted by Matt Manning at 11:00am
Gamification, Augmented Reality, SoLoMo, Social, Local, Mobile
Who Controls Employee Engagement And Why Doesn't It Get Funded? It Needs A Seat At The Table
April 7, 2016
There is never a week that we don’t receive a phone call from a prospective client who says “employee engagement is a high priority but we can’t seem to find the budget to address the issue”. In other calls we hear, “the organization is working in silos and we can’t seem to get everyone on the same page, but nobody seems to be willing to do anything about it, and we don’t have a budget to get it done”. I try to be encouraging but it takes more than that.
Posted by Allan Steinmetz at 11:00am
How To Eliminate Silos And Create Alignment
February 2, 2016
In our line of business, we see companies that have grown through either acquisitions and/or organic growth that reach a point where the company has become siloed and does not operate as one cohesive unit. The problem with this type of structure is that employees focus so heavily on their own department’s goals that they lose sight of the overall company vision. Additionally, it prevents the company’s fragmented divisions from enabling a smooth and cohesive relationship with partners and end consumers.
Posted by Allan Steinmetz at 11:00am
Abundant Mentality Can Transform Your Company To Greatness
August 18, 2015
When I was in the advertising business at Young & Rubicam many years ago, we were divided into brand groups that would compete against each other for the best idea. We would work hard to come up with insights in collaborative teams of three people. We would then come together and present our ideas to the management supervisor and/or creative director who would bestow their judgments on the ideas from each brand group. The process worked to an extent, but it created a competitive environment filled with jealousy, political intrigue, and favoritism. In my opinion it wasn’t always a level playing field that was based on meritocracy. I always wondered how it could be improved upon if we all worked on the same idea together.
Posted by Allan Steinmetz at 11:00am
Abundant Mentality, Collective Efforts, Teamwork, Office Politics, Multi-voting
Are You Inspiring Others By Balancing Your Work And Other Things That Are Important To You?
July 16, 2015
In a book he wrote before he died of lymphoma, Paul Tsongas, a U.S. Senator from Massachusetts made the statement that “ No one on his deathbed ever said, ‘I wish I had spent more time at the office’”. Today, in our fast paced world, work/life balance can be a challenge. And yet, effective leaders find a way to balance the things that are important to them and to their relationship with others. An engaged workforce is one in which people are passionate about what they do and that passion is driven by both the work they are doing and the values and beliefs reflected in their behavior. One of the primary motivators for employees today is the opportunity to have an impact. It’s not just about the compensation. It’s about doing meaningful work and making a difference. And that happens when people are able to find a balance between their work and other things that are important to them and to those around them.
Posted by Rick DeMarco at 11:00am
Employee Engagement, Work/Life Balance, Internal Alignment, Decision Making, Time Management
Employee Engagement Blog - Message Relevancy and Architecture
June 30, 2015
This is the fifth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about having a codified sequential framework and process. In this post I will discuss the importance of message relevancy and message architecture.
Posted by Allan Steinmetz at 2:00pm
Employee Engagement, Message Architecture, Message Ladders, Brand Communications, Brand Alignment
Employee Engagement and Internal Branding require a sequential framework and process. Without it your efforts will likely fail
June 23, 2015
This is the fourth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about setting clear goals and objectives. In this post I will discuss the importance of following a codified sequential framework and process.
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Internal Dialogue Communications, Sequential Process, Changing Behaviors, Brand Alignment
Setting Clear And Measurable Objectives To Create Internal Brand Alignment
June 16, 2015
This is the third submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about understanding your internal audience and how to conduct internal research. In this post I will discuss how to set clear and measurable goals and objectives.
Posted by Allan Steinmetz at 3:00am
Employee Engagement, Setting Goals, Measurable Objectives, Brand Alignment, Timelines