Inward Blog
Viewing entries tagged with 'ar'
Nurturing Wisdom: Bridging Generational Divides in Marketing Expertise
March 11, 2024
Embracing Timeless Principles in a Changing Marketing Landscape
In the dynamic realm of advertising and marketing, it's easy to get swept up in the whirlwind of evolving tactics and emerging digital technology platforms. Yet, amidst the rapid shifts in technology and consumer behavior, it's crucial to remember the enduring principles that underpin effective marketing strategies.
Posted by Allan Steinmetz at 12:00am
#marketingexperience, #Y&R, #VolvoEVA, #Azure, #Microsoft, #inwardMarketying, #agencies #BrandBuilding, #BrandAdvocacy, #EmployeeEngagment
Employee Recognition: Top 5 Reasons
May 16, 2023
The Importance of Employee Recognition: Top 5 Reasons
Posted by Allan Steinmetz at 12:00am
#recognition, #5thingstoimproverecocpgnition, #employeeappreciating, #employeerewards
10 Reasons to Invest in an Experienced Independent Facilitator for Optimal Results
May 10, 2023
Unlock Your Company's Potential: Why Hiring an Independent Experienced Facilitator is a Game-Changer - 10 Reasons to Invest in an Experienced Independent Facilitator for Optimal Results
Posted by Allan Steinmetz at 12:00am
#facilitation, # offsiteexcellence, #inwardconsulting, #visioneering
Understanding the differences and when and how to do it correctly
May 1, 2023
Is crisis communications and change communications the same thing? Crisis communication is not the same thing as change communication. While both types of communication may be necessary during times of organizational change, they serve different purposes.
Posted by Allan Steinmetz at 12:00am
What do these brands have in Common? Alignment and Better Performance
April 25, 2023
Consider the success of Airbnb, Apple, Subaru, and Mars in the consumer-facing sector, and Caterpillar, 3M, and Procter & Gamble in the industrial B2B sector, all of which have leveraged a strong internal culture based on core values and principles to drive engagement and growth. These companies provide compelling examples of how aligning internal and external brand experiences can boost brand trust and drive growth. Don't miss out on this opportunity to elevate your brand experience and take your company to the next level.
Posted by Allan Steinmetz at 12:00am
Two of my LEAST favorite current TV ad campaigns
March 28, 2023
In my previous post, I discussed two commercials for Scott's and Subaru that I found to be excellent examples of effective advertising. The response was overwhelmingly positive, and many of my readers asked me to review commercials that I didn't find effective. In response to their requests, I decided to analyze a couple of advertisements that missed the mark and failed to deliver their intended message. In this post, I will be discussing two commercials from the past week that, in my opinion, were a complete waste of money. These ads were confusing, lacked clarity, and missed their mark, leaving me and perhaps many others scratching our heads about their purpose. Let's take a closer look at these commercials and analyze their shortcomings.
Posted by Allan Steinmetz at 12:00am
Eight simple things YOU NEED TO KNOW TO AVOID DISRUPTION
February 28, 2023
What are the challenges company face when there is poor employee satisfaction and low employee engagement?
Posted by Allan Steinmetz at 12:00am
#emplyeerecruitment, #talentattraction, #recruitment, #EVP, #inwardconsult
Turning the Tide: Strategies for Attracting Top Talent to Companies with a Checkered Past
February 16, 2023
How can companies recruit talent if it has a poor corporate reputation and culture?
Posted by Allan Steinmetz at 12:00am
#emplyeerecruitment, #talentattraction, #recruitment, #EVP, #inwardconsult
"Ignoring the warning signs: How failing to invest in internal change management communications can harm your business"
February 8, 2023
"Ignoring the warning signs: How failing to invest in internal change management communications can harm your business"
Posted by Allan Steinmetz at 12:00am
#teamalignment, #teamanship, #employee advocacy #Internal branding, #brandpurpose, #warningsigns, #internal change # unlocking productivity
Are you experiencing bad customer experiences?
August 12, 2021
Is it just me? Or are others experiencing poor customer experiences with their retailers and service providers? I find that many employees at retail and service enterprises are not performing their jobs with the same excitement and enthusiasm that they have had in the past, before the pandemic. I get it. Many employees have been burdened with furloughs, pay cuts, and even loss of jobs. Simultaneously consumers are frustrated at being shut up in their homes without being able to be "free", unable to live their lives the way they would like. I understand and realize there is a shortage of workers, in the United States, and companies are finding it difficult to get people to return to their jobs when they are collecting unemployment benefits.
Posted by Allan Steinmetz at 12:00am
#customerexperience #purpose, #walmart, #COMCAST, #CVS, #Lowes, #Starbucks, #inwardconsult, #brandvalue