Inward Blog

Viewing entries tagged with 'ar'

5 Marketing Tips from Dr. Seuss

Many lessons can be learned from reading a Dr. Seuss book. As we grow older, his poetic lines can be interpreted differently. The fact that all ages can enjoy his eloquent, wise phrases can be credited to his true understanding of human nature. It is then no surprise that his quotes are applicable to the marketing world, reminding us that being human is the best approach to being successful.

Posted by Allan Steinmetz at 9:00am

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INFOGRAPHIC: One Approach to Customer Loyalty

One of the biggest challenge for marketers, aside from acquiring new customers, is finding a way to maintain customer loyalty.  The more loyal customers your business can maintain, the more likely it is that you will save costs and increase revenue.  There are many ways to build a strong base of loyal customers, including improving customer experience, speedy responses to solutions, interactive social media, and more.  One quick and easy way to improve customer loyalty is by instating a loyalty program that includes benefits for your customers.  This infographic from Ciceron provides important statistics on how beneficial a customer loyalty program can be for your business.  Just a quick note, though, that this is not a complete solution to customer loyalty, but just one of many ideas that your business can implement to increase loyalty.  Take the time to see if a loyalty program is something that could work for your business!

Posted by Allan Steinmetz at 9:00am

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Employee Loyalty and the Emotional Gap

As a leader, it can be difficult to understand what your employees really want from their jobs. Trying to deliver “happiness” is too vague and intangible, especially when each person’s definition of happiness is different. Marketing Metrix published some interesting research on employee satisfaction in the hospitality industry. The results are quite staggering.

Posted by Allan Steinmetz at 9:49am

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How Millennial Are You?

As Millennials continue to become a hot topic of discussion, you may ask yourself if you fall into the category of being a Millennial. Pew Research Center created an online survey to help you identify your generation. The 15 part questionnaire prompts questions ranging from how frequently you text to if you have a tattoo or not. Take it here.

Posted by Allan Steinmetz at 6:05pm

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Tips for Boosting Your Brand With Social Media

With the number of social media channels growing, it is no wonder why most businesses focus a large amount of energy on marketing through social media.  However, simply having a page that posts bland content once in a while won’t cut it.  Customers are turning to social media to become engaged and interact with the brands of their choice.  There is nothing more disappointing as a customer than to look for your favorite brand’s Facebook or Twitter page, only to find out that one does not even exist! To fully engage and interact with customers, companies need to make sure their social media agendas are planned out properly and are in full swing.  Here are some small tips on how your company can improve its social media strategy to engage your customers and boost your brand!

Posted by Alan Steinmetz at 2:53pm

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Understanding the Technique Behind Successful Brands

When prompted, we can all provide a list of brands we love, or hate. As we progress throughout our day as consumers, we make choices that signal preference for one brand over another. Some of our choices are purely transactional; others however, are the result of specific brand preferences cultivated over time. David Brier shared an infographic in a recent Fast Company blog post that explains why we love some brands, and hate others. Take a look at the image above. 

Posted by Allan Steinmetz at 1:53am

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The Best and Worst of Super Bowl Commercials

This Sunday, February 2, 2014, is one of the most exciting days for sports fans all across the country: The Super Bowl.  Every year, the Super Bowl captures the biggest TV audience as viewers watch two NFL teams fight it out for the championship title.  Interestingly, a large percentage of this audience has a greater interest in the commercial breaks.  The Super Bowl time slot is known for having the best commercials of the entire year.  With such a large viewership, companies fight for a slot to promote their brand.  These various companies are willing to pay millions of dollars for only 30 seconds of air time!  With a large audience, expensive airtime, and an unbelievable opportunity for brand engagement, companies put their best foot forward to create some of the best commercials possible.  While many brands hit the nail on the head with stunning commercials, many also seem to miss the mark.  Here are some examples of the best and worst of Super Bowl commercials:

Posted by Allan Steinmetz at 10:00am

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Chipotle- The Superstars of Branding

Branding is one of the most important foundations for building a successful company.  It allows your company to properly communicate its goals and objectives to its clientele, overall establishing an identity.  A strong and successful brand can ultimately build customer loyalty for your company.  Devising and implementing a branding strategy is one of the hardest things to successfully tackle.  Many companies have tried to develop a positive identity and brand for their company but have missed the mark.  One company that has proven time and time again to be extremely successful in building a strong brand is the Mexican fast-food restaurant, Chipotle.

Posted by Allan Steinmetz at 10:00am

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Games vs. Gamification: What's the Difference?

Although gamification is a hot topic these days many people still struggle to understand the difference between games and gamification. The confusion is often amplified when organizations try to make a business case for gamification as an internal or external communications vehicle. We've created a cheat sheet to help our clients understand the difference. 

Posted by Allan Steinmetz at 12:00pm

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Five Myths of Employee Engagement Infographic

This infographic created by Michael C Fina accurately depicts many misconceptions in the workplace today. While debunking the myths, it also simultaneously highlights the importance of employee engagement and its key role for maintaining a powerful staff. Having intangible rewards that give employees incentives makes for a higher return on investment and creates an environment of happy campers. Treating each individual equally and applauding their accomplishments are just a few suggestions to becoming an effective and amiable boss. 

Posted by Allan Steinmetz at 2:00am

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