Inward Blog

Viewing entries tagged with 'brand alignment'

Employee Engagement Blog - Message Relevancy and Architecture

This is the fifth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about having a codified sequential framework and process. In this post I will discuss the importance of message relevancy and message architecture.

Posted by Allan Steinmetz at 2:00pm

, , , ,

Employee Engagement and Internal Branding require a sequential framework and process. Without it your efforts will likely fail

This is the fourth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about setting clear goals and objectives. In this post I will discuss the importance of following a codified sequential framework and process.

Posted by Allan Steinmetz at 11:00am

, , , ,

Setting Clear And Measurable Objectives To Create Internal Brand Alignment

This is the third submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about understanding your internal audience and how to conduct internal research. In this post I will discuss how to set clear and measurable goals and objectives.

Posted by Allan Steinmetz at 3:00am

, , , ,

Happy 2015 - The Year of the Employee!

Over the last six months Inward has continued to conduct research to understand the importance of employee brand advocacy as a singular characteristic to improve customer engagement, strengthen brand loyalty and drive revenue growth. Our research has found numerous cases where companies have improved performance by investing in their employee engagement and communications.

Posted by Allan Steinmetz at 10:00am

, ,