Inward Blog
Viewing entries tagged with 'brand alignment'
INTERNAL/EXTERNAL BRAND PERCEPTION
April 4, 2018
Is your brand image aligned with your employee’s perception of the company?
Posted by Allan Steinmetz at 12:00am
Internal branding, external branding, employee brand engagement, brand alignment, employee engagement, employee perceptions, workforce productivity, 10 easy things companies can do to improve internal/external brand perceptions, employee experiences ranked poorly in comparison to brand perceptions
Employee Engagement Blog - Message Relevancy and Architecture
June 30, 2015
This is the fifth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about having a codified sequential framework and process. In this post I will discuss the importance of message relevancy and message architecture.
Posted by Allan Steinmetz at 2:00pm
Employee Engagement, Message Architecture, Message Ladders, Brand Communications, Brand Alignment
Employee Engagement and Internal Branding require a sequential framework and process. Without it your efforts will likely fail
June 23, 2015
This is the fourth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about setting clear goals and objectives. In this post I will discuss the importance of following a codified sequential framework and process.
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Internal Dialogue Communications, Sequential Process, Changing Behaviors, Brand Alignment
Setting Clear And Measurable Objectives To Create Internal Brand Alignment
June 16, 2015
This is the third submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about understanding your internal audience and how to conduct internal research. In this post I will discuss how to set clear and measurable goals and objectives.
Posted by Allan Steinmetz at 3:00am
Employee Engagement, Setting Goals, Measurable Objectives, Brand Alignment, Timelines
Happy 2015 - The Year of the Employee!
January 29, 2015
Over the last six months Inward has continued to conduct research to understand the importance of employee brand advocacy as a singular characteristic to improve customer engagement, strengthen brand loyalty and drive revenue growth. Our research has found numerous cases where companies have improved performance by investing in their employee engagement and communications.
Posted by Allan Steinmetz at 10:00am