Inward Blog
Viewing entries tagged with 'brand communications'
5 Ways To Find The Resources For An Internal Brand Communications Program
February 9, 2016
Last week I attended the Marcus Evans Internal Communications and Situational Messaging conference in Orlando, Florida. We heard from outstanding speakers about how their companies were educating motivating and inspiring their people. We heard compelling presentations from IBM, Southwest Airlines, UPS, Coca-Cola and Kohl’s just to mention a few.
Posted by Allan Steinmetz at 11:00am
Internal Brand Communications, Budgeting, Resources, Strategy
Employee Engagement Blog - Message Relevancy and Architecture
June 30, 2015
This is the fifth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about having a codified sequential framework and process. In this post I will discuss the importance of message relevancy and message architecture.
Posted by Allan Steinmetz at 2:00pm
Employee Engagement, Message Architecture, Message Ladders, Brand Communications, Brand Alignment