Inward Blog
Viewing entries tagged with 'brand engagement'
Infographic: Shocking Employee Engagement Statistics
February 20, 2014
An interesting infographic by Officevibe captures popular misconceptions regarding employee engagement in the workplace. It stresses the importance of having committed employees and the overall impact they have on the success of the company.
Posted by Allan Steinmetz at 5:45pm
Brand Engagement, company culture, employee engagement, employee incentives, employee satisfaction, Infographic, Internal Branding, leadership, Tips
Tips for Boosting Your Brand With Social Media
February 18, 2014
With the number of social media channels growing, it is no wonder why most businesses focus a large amount of energy on marketing through social media. However, simply having a page that posts bland content once in a while won’t cut it. Customers are turning to social media to become engaged and interact with the brands of their choice. There is nothing more disappointing as a customer than to look for your favorite brand’s Facebook or Twitter page, only to find out that one does not even exist! To fully engage and interact with customers, companies need to make sure their social media agendas are planned out properly and are in full swing. Here are some small tips on how your company can improve its social media strategy to engage your customers and boost your brand!
Posted by Alan Steinmetz at 2:53pm
Is Your Brand Ready for the Next Level of Customer Commitment?
February 7, 2014
By Taylor King, Associate Account Manager. Follow Taylor on Twitter @TaylorKing_479
Posted by Allan Steinmetz at 2:53pm
Brand Engagement, Brand Management, Customer Experience, Customer loyalty
Understanding the Technique Behind Successful Brands
February 4, 2014
When prompted, we can all provide a list of brands we love, or hate. As we progress throughout our day as consumers, we make choices that signal preference for one brand over another. Some of our choices are purely transactional; others however, are the result of specific brand preferences cultivated over time. David Brier shared an infographic in a recent Fast Company blog post that explains why we love some brands, and hate others. Take a look at the image above.
Posted by Allan Steinmetz at 1:53am
Brand Engagement, brand loyalty, Brand Marketing, Branding, company values, Customer Experience, Customer loyalty, employee engagement, Internal Branding
The Best and Worst of Super Bowl Commercials
January 30, 2014
This Sunday, February 2, 2014, is one of the most exciting days for sports fans all across the country: The Super Bowl. Every year, the Super Bowl captures the biggest TV audience as viewers watch two NFL teams fight it out for the championship title. Interestingly, a large percentage of this audience has a greater interest in the commercial breaks. The Super Bowl time slot is known for having the best commercials of the entire year. With such a large viewership, companies fight for a slot to promote their brand. These various companies are willing to pay millions of dollars for only 30 seconds of air time! With a large audience, expensive airtime, and an unbelievable opportunity for brand engagement, companies put their best foot forward to create some of the best commercials possible. While many brands hit the nail on the head with stunning commercials, many also seem to miss the mark. Here are some examples of the best and worst of Super Bowl commercials:
Posted by Allan Steinmetz at 10:00am
Advertising, Brand Engagement, Brand Marketing, Branding, Commercials, Super Bowl