Inward Blog
Viewing entries tagged with 'brand positioning'
AMX launches new brand effort
April 23, 2018
I love American Express. I have been a cardholder member since 1981. I can tell you countless stories how they saved me in a variety of circumstances. Whether I was traveling abroad and needed a last-minute hotel room, prescriptions filled in Greece when I forgot my pills at home, cash advance in the UK after hours or even help change my cabin on a sold-out cruise ship, American Express was always there for me. The company and their brand are like a familiar face that I have come to rely on after all these years.
Posted by Allan Steinmetz at 12:00am
I love American Express, American Express Brand Positioning, American Express advertising, Repositioning and refreshing the brand, “crafted the modern American Express for the modern world”, “American Express - don’t live life without it”., “American Express - don’t leave home without it”., Membership has its privileges, AMEX - a new global brand platform and marketing campaign that reflects how people live and work today, “Powerful Backing: Don’t Do Business, Vibrant and layered lives, Blended Lifestyle, Mcgarrybowen, Brand Journey, Inward Strategic Consulting, Dialogue Marketing
Stick With Your Brand Positioning And You Will Have A Better Chance At Growing Employee Engagement
July 21, 2016
For the first time in a decade, the average tenure for CMO's in corporate America has dropped from 48 months to 44 months between 2014 and 2015, according to Spencer Stuart, a senior-level executive search firm that has been analyzing this information for over 10 years. And in other parts of the world, that time is even shorter, with the average tenure for a CMO in the U.K. at a mere 18 months. The research also reveals that 73% of the new CMO’s in 2015 are moving into this position for the first time in their careers. There are many dynamics that are causing this trend but I want to focus on the implications this has on effectively creating a culture of high engagement.
Posted by Rick DeMarco at 1:00pm