Inward Blog

Viewing entries tagged with 'brand'

Four stages of creating an effective Brand Ambassador program

It has been quite some time since I have addressed the topic of employee advocacy and brand championship. Having a brand ambassador program and promoting brand advocacy within an organization is a marketing imperative and necessity.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to Learn what they recommend

Last week I read a very interesting article in the Wall Street Journal. They previewed a National Association of Corporate Directors blue ribbon commission report proclaiming that corporate cultures matter in business. WHAT?  You would think that was obvious. So why has it taken so long for corporate boards to notice? Having a high-performance culture isn’t new! Maybe boards of directors just don’t understand what culture means. Culture is a set of shared assumptions about how to think, feel and act. Culture is the way work gets done. Culture is the sum total of behaviors, beliefs and decisions that leadership exhibits to create a positive and conducive business environment that allows positive implementation of the company strategy.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to CREATE A HEALTHY CULTURE OF DEBATE

This past week there has been a firestorm of controversy in regard to President Trump’s lashing out at NFL players who kneel in protest during the national anthem. The reaction is playing out on TV network broadcasts, social media, including Twitter. It is reported that there were as many as 3.8 million tweets on Sunday alone on this topic. It seems we cannot have a civil conversation with friends or colleagues without some debate of who was right, who was wrong, what is the real focus of the protests and the racial divisiveness it has created.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to learn to create a budget and find money for Employee Brand Engagement

 

Unless your brand engagement program has a significant budget, it will never make the impact necessary to change your employees’ behavior. Money talks. It is no different for advertising and marketing. So where should the employee branding/engagement budget come from? 

Posted by Allan Steinmetz at 1:00am

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Chick HERE to learn how to create a successful recruitment/employer brand strategy

 We often get asked what the difference is between employment branding, recruitment, branding, talent branding and consumer branding. The fact is, they are very similar to each other.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to learn how to build employee brand advocacy through 3 types of recognition and reward

Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way

Posted by Allan Steinmetz at 1:00am

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Top Five Insights For Employee Engagement In 2017

 

As we wind down 2016 and enter into the holiday season, Inward has compiled our top five most insightful and impactful posts from the past year. These thought leadership pieces cover a range of essential topics, including employee engagement, branding, onboarding, and communications, just to name a few. We hope you gain valuable tips and strategies from the following pieces.

Posted by Allan Steinmetz at 11:00am

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Inward’s 18th Anniversary – 10 Commandments of Internal Branding, Culture, and Employee Engagement

 

It was 18 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?

Posted by Allan Steinmetz at 11:00am

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