Inward Blog
Viewing entries tagged with 'brand'
INTERNAL/EXTERNAL BRAND PERCEPTION
April 4, 2018
Is your brand image aligned with your employee’s perception of the company?
Posted by Allan Steinmetz at 12:00am
Internal branding, external branding, employee brand engagement, brand alignment, employee engagement, employee perceptions, workforce productivity, 10 easy things companies can do to improve internal/external brand perceptions, employee experiences ranked poorly in comparison to brand perceptions
MassMutual HAS UPPED THE GAME IN BRAND POSITIONING
February 21, 2018
MassMutual HAS UPPED THE GAME IN BRAND POSITIONING
Posted by Allan Steinmetz at 12:00am
Re-positioning a Brand, MassMutaul 2018 brand campaign, I’ll stand by you, Mass Moves, Strangers rush to help strangers, MassMutual Stand by you, 2018 Mass Mutual Ad campaign
Four stages of creating an effective Brand Ambassador program
January 17, 2018
It has been quite some time since I have addressed the topic of employee advocacy and brand championship. Having a brand ambassador program and promoting brand advocacy within an organization is a marketing imperative and necessity.
Posted by Allan Steinmetz at 1:00am
brand ambassadors, brand champions, branding, advocacy, retail branding, internal buy-in, customer facing marketing
Chick HERE to Learn what they recommend
October 16, 2017
Last week I read a very interesting article in the Wall Street Journal. They previewed a National Association of Corporate Directors blue ribbon commission report proclaiming that corporate cultures matter in business. WHAT? You would think that was obvious. So why has it taken so long for corporate boards to notice? Having a high-performance culture isn’t new! Maybe boards of directors just don’t understand what culture means. Culture is a set of shared assumptions about how to think, feel and act. Culture is the way work gets done. Culture is the sum total of behaviors, beliefs and decisions that leadership exhibits to create a positive and conducive business environment that allows positive implementation of the company strategy.
Posted by Allan Steinmetz at 1:00am
Healthy Culture, Cultural Alignment, Employee Engagement, engagement budgeting, internal brand budget
Chick HERE to CREATE A HEALTHY CULTURE OF DEBATE
September 26, 2017
This past week there has been a firestorm of controversy in regard to President Trump’s lashing out at NFL players who kneel in protest during the national anthem. The reaction is playing out on TV network broadcasts, social media, including Twitter. It is reported that there were as many as 3.8 million tweets on Sunday alone on this topic. It seems we cannot have a civil conversation with friends or colleagues without some debate of who was right, who was wrong, what is the real focus of the protests and the racial divisiveness it has created.
Posted by Allan Steinmetz at 1:00am
Healthy Culture, Cultural Alignment, Employee Engagement, engagement budgeting, internal brand budget
Chick HERE to learn to create a budget and find money for Employee Brand Engagement
September 13, 2017
Unless your brand engagement program has a significant budget, it will never make the impact necessary to change your employees’ behavior. Money talks. It is no different for advertising and marketing. So where should the employee branding/engagement budget come from?
Posted by Allan Steinmetz at 1:00am
Employee Engagement, engagement budgeting, internal brand budget
Chick HERE to learn how to create a successful recruitment/employer brand strategy
August 29, 2017
We often get asked what the difference is between employment branding, recruitment, branding, talent branding and consumer branding. The fact is, they are very similar to each other.
Posted by Allan Steinmetz at 1:00am
Recruitment Branding, Employer Branding, Talent Branding, External Branding, recruitment advertising, social media recruitment, HR role in employer branding
Chick HERE to learn how to build employee brand advocacy through 3 types of recognition and reward
August 23, 2017
Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way
Posted by Allan Steinmetz at 1:00am
Employee Recognition, Brand advocacy, Internal Branding, employee rewards, Brand Ambassadors, Brand Champions THE BEST WAY TO BUILD BRAND ADVOCATES - RECOGNIZE THEM!
Top Five Insights For Employee Engagement In 2017
December 20, 2016
As we wind down 2016 and enter into the holiday season, Inward has compiled our top five most insightful and impactful posts from the past year. These thought leadership pieces cover a range of essential topics, including employee engagement, branding, onboarding, and communications, just to name a few. We hope you gain valuable tips and strategies from the following pieces.
Posted by Allan Steinmetz at 11:00am
Inward’s 18th Anniversary – 10 Commandments of Internal Branding, Culture, and Employee Engagement
October 25, 2016
It was 18 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Internal Branding, Culture, Communications