Inward Blog
Viewing entries tagged with 'brand'
Join us at the 2014 Conference Board Extending Your Brand to Employees Conference
May 20, 2014
Dear Inward Colleague,
I wanted to personally invite you the 2014 Extending Your Brand to Employees Conference, hosted by the Conference Board. This will be the fourth year that Inward has sponsored this exciting conference. It's a valuable learning experience where you'll gain access to great case histories and unique networking opportunities. Plus, we'll be facilitating a pre-conference workshop titled, A Step-by-Step Framework for Implementing New Employee
Branding Programs, from 1-5 pm on Tuesday, June 17.
If you are able to join us in June, please do so. I encourage you to take advantage of the discount below, and I hope to see you in New York City!
-Allan Steinmetz
Posted by Allan Steinmetz at 9:00am
Conference Board, Extending Your Brand, Internal Branding, Employee Engagement
Infographic on the Value of Your Online Reputation
April 15, 2014
Monitoring your online reputation is a great way to keep yourself updated on how successful your business is doing. It’s essentially a live feed of reviews, comments, suggestions and critiques from your stakeholders that let you know how to adjust your brand’s image and communications moving forward. An infographic by MDG Advertising provides some interesting statistics:
Posted by Allan Steinmetz at 9:00am
Brand Management, brand reputation, business tips, Customer Satisfaction, customer service, Infographic
The Brand Value of Putting your Customers First
April 3, 2014
We have heard it over and over again, communication is no longer a one-way street between your brand and your customers. In fact, more often than not, your brand reputation lies in the hands of internet-savvy consumers who will advocate for or against your brand outside the realm of the traditional marketing mix. Marketers must consistently engage these advocates with flexibility and understanding.
Posted by Allan Steinmetz at 11:00am
brand reputation, company values, corporate communication, Customer Experience, Customer Satisfaction, customer service, Tips
Successful Product Placements in Hollywood Films
April 3, 2014
Hollywood creates amazing opportunities for brands to assimilate their products into American culture. Sometimes it is an unpaid product placement, other times it’s an investment made by companies. However, the data has shown that if the product is well integrated into the film, the results can be impressive. Here are five brands that benefited from placing their product in a Hollywood film.
Posted by Allan Steinmetz at 11:00am
brand reputation, company values, corporate communication, Customer Experience, Customer Satisfaction, customer service, Tips
INFOGRAPHIC: One Approach to Customer Loyalty
March 13, 2014
One of the biggest challenge for marketers, aside from acquiring new customers, is finding a way to maintain customer loyalty. The more loyal customers your business can maintain, the more likely it is that you will save costs and increase revenue. There are many ways to build a strong base of loyal customers, including improving customer experience, speedy responses to solutions, interactive social media, and more. One quick and easy way to improve customer loyalty is by instating a loyalty program that includes benefits for your customers. This infographic from Ciceron provides important statistics on how beneficial a customer loyalty program can be for your business. Just a quick note, though, that this is not a complete solution to customer loyalty, but just one of many ideas that your business can implement to increase loyalty. Take the time to see if a loyalty program is something that could work for your business!
Posted by Allan Steinmetz at 9:00am
B2C, brand loyalty, Customer Experience, Customer loyalty, Customer Loyalty Program, Infographic, Rewards Program
Employee Loyalty and the Emotional Gap
March 11, 2014
As a leader, it can be difficult to understand what your employees really want from their jobs. Trying to deliver “happiness” is too vague and intangible, especially when each person’s definition of happiness is different. Marketing Metrix published some interesting research on employee satisfaction in the hospitality industry. The results are quite staggering.
Posted by Allan Steinmetz at 9:49am
Brand Ambassadors, Brand Engagement, Customer Experience, Customer Satisfaction, Employe Loyalty, employee engagement, Employee Engagement Research, employee satisfaction, Hospitality Workers
Understanding the Importance of Social Media for B2B Relationships (Infographic)
March 4, 2014
With the digital era continuing to evolve, many brands are reallocating the money in their marketing budgets to create digital marketing campaigns and maintain social media platforms. It’s often more obvious for B2C marketers, but the question still remains just how big of an impact these platforms can have on your B2B brand’s success. Ambassador created an infographic laying out the raw facts of the business to business interactions that occur over social media, reminding us how important it is for brands to have an online presence.
Posted by Allan Steinmetz at 6:45pm
Branding, business tips, Business to Business, Infographic, SEO, Social Business, Social Media, Social Networking
5 Tips to Keep Customers Coming Back For More
February 27, 2014
Creating a large pool of loyal customers is extremely important to the sustainability of a business. Having loyal customers allows you to up-sell your products at a more successful rate. Great products and excellent customer service are key to creating loyal customers. No matter what industry you are in, issues always arise; it is how you deal with these issues that can really make or break your relationship with your customers. Customers want to find that one brand they can really trust. Once that trust is built, they’ll continue to come back for more! Check out these 5 tips on building customer loyalty for your business:
Posted by Allan Steinmetz at 6:44pm
Brand Engagement, brand loyalty, business tips, Customer Experience, Customer loyalty, customer service, Social Media
Infographic: Shocking Employee Engagement Statistics
February 20, 2014
An interesting infographic by Officevibe captures popular misconceptions regarding employee engagement in the workplace. It stresses the importance of having committed employees and the overall impact they have on the success of the company.
Posted by Allan Steinmetz at 5:45pm
Brand Engagement, company culture, employee engagement, employee incentives, employee satisfaction, Infographic, Internal Branding, leadership, Tips
Tips for Boosting Your Brand With Social Media
February 18, 2014
With the number of social media channels growing, it is no wonder why most businesses focus a large amount of energy on marketing through social media. However, simply having a page that posts bland content once in a while won’t cut it. Customers are turning to social media to become engaged and interact with the brands of their choice. There is nothing more disappointing as a customer than to look for your favorite brand’s Facebook or Twitter page, only to find out that one does not even exist! To fully engage and interact with customers, companies need to make sure their social media agendas are planned out properly and are in full swing. Here are some small tips on how your company can improve its social media strategy to engage your customers and boost your brand!
Posted by Alan Steinmetz at 2:53pm