Inward Blog

Viewing entries tagged with 'branding'

Should Companies Have A Variety Of Internal Initiative Logo Lockups? Does It Conflict With Brand Standards?

I received a call the other day from one of our clients, a corporate director of branding. In this role he is responsible for the corporate brand identity standards for his company in addition to maintaining the company’s external image, tone of voice, advertising, corporate communications, personality marketing, and research. He explained that they are a “branded house” and that they have very strict identity standards and don’t allow deviations in any way shape or form from their standards. No independent logo lockups are allowed. Period.

Posted by Allan Steinmetz at 2:00pm

, , , ,

“Back to the Future” with Jim Speros, EVP Communications of Fidelity Investments - Reminiscing about AT&T

The other day I had the pleasure of visiting with Jim Speros, who is the EVP of Corporate Communications for Fidelity Investments. Jim has had a remarkable career in a variety of marketing and advertising roles over the last 39 years. In addition to the last eight years he has served Fidelity Investments, he has also worked at Marsh-McLennan Companies, Ernst & Young and AT&T.

Posted by Allan Steinmetz at 11:00am

, , ,

Does One Size Fit All In Employee Engagement?

The other day I was approached by a prospective new manufacturing client. They had a robust employee engagement and employee brand program, but for reasons unbeknownst to him, they were not being effective. They were doing all the right things in regard to regular frequent communications, having a message that was aligned with corporate vision and mission, and a decent recognition / reward program which supported appropriate behaviors and innovations. But the programs were not having the impact he and senior management desired. He had hoped for higher employee retention, greater brand ambassadorship and advocacy in higher productivity and efficiency of performance but none of that was happening.

Posted by Allan Steinmetz at 11:00am

, , ,

Channeling Your Inner Don Draper – Creating A Logo And Tagline

This is the seventh submission in an 11-week series on how to launch an employee engagement program. Last week I spoke importance of WIIFM (What’s in it for me?). In this post I will discuss the importance of logo lockup and having a tagline.

Posted by Allan Steinmetz at 3:00pm

, , ,

What’s In It For Me?

This is the sixth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about message architecture and laddering. In this post I will discuss the importance of WIIFM (What’s in it for me?).

Posted by Allan Steinmetz at 11:00am

, , , ,

Happy 2015 - The Year of the Employee!

Over the last six months Inward has continued to conduct research to understand the importance of employee brand advocacy as a singular characteristic to improve customer engagement, strengthen brand loyalty and drive revenue growth. Our research has found numerous cases where companies have improved performance by investing in their employee engagement and communications.

Posted by Allan Steinmetz at 10:00am

, ,

Join us at the 2014 Conference Board Extending Your Brand to Employees Conference

Dear Inward Colleague, 

I wanted to personally invite you the 2014 Extending Your Brand to Employees Conference, hosted by the Conference Board. This will be the fourth year that Inward has sponsored this exciting conference. It's a valuable learning experience where you'll gain access to great case histories and unique networking opportunities. Plus, we'll be facilitating a pre-conference workshop titled, A Step-by-Step Framework for Implementing New Employee
Branding Programs, from 1-5 pm on Tuesday, June 17.

If you are able to join us in June, please do so. I encourage you to take advantage of the discount below, and I hope to see you in New York City! 

-Allan Steinmetz

Posted by Allan Steinmetz at 9:00am

, , ,

Understanding the Importance of Social Media for B2B Relationships (Infographic)

With the digital era continuing to evolve, many brands are reallocating the money in their marketing budgets to create digital marketing campaigns and maintain social media platforms. It’s often more obvious for B2C marketers, but the question still remains just how big of an impact these platforms can have on your B2B brand’s success. Ambassador created an infographic laying out the raw facts of the business to business interactions that occur over social media, reminding us how important it is for brands to have an online presence.

Posted by Allan Steinmetz at 6:45pm

, , , , , , ,

Infographic: Shocking Employee Engagement Statistics

An interesting infographic by Officevibe captures popular misconceptions regarding employee engagement in the workplace. It stresses the importance of having committed employees and the overall impact they have on the success of the company.

Posted by Allan Steinmetz at 5:45pm

, , , , , , , ,

The Power of Reciprocity in Business

The power of reciprocation is one of the strongest human elements that affect our behavior. A simple act of aid or generosity goes a long way. Robert Cialdini, Author of Influence: The Psychology of Persuasion, explains that even in circumstances where we are not obligated to give back, we still feel a need to do so, because of the power of reciprocation. This natural tendency that all humans possess can be effectively used to strengthen your internal and external brand.

Posted by Allan Steinmetz at 2:53pm

, , , , , , , , , ,