Inward Blog
Viewing entries tagged with 'branding'
Employee Engagement: Increasing Organizational Success One Company at a Time
February 6, 2014
According to a recent extensive study conducted by Harvard Business Review (HBR), employee engagement is becoming a top priority for senior executives making 2014 the year for employees. Gathering data from companies all over the world, HBR has discovered that around 71% of people believe that employee engagement is a critical component to having a successful organization. As a result, top executives across the globe are pumping the breaks to reevaluate the way they do business. Rather than focusing all of their attention on incremental revenue, smart companies are turning to their employees for innovative growth.
Posted by Allan Steinmetz at 4:53am
brand loyalty, Branding, company culture, company values, Customer loyalty, employee engagement, employee incentives, Internal Branding, Office Ideas, organizational management, strategy
Understanding the Technique Behind Successful Brands
February 4, 2014
When prompted, we can all provide a list of brands we love, or hate. As we progress throughout our day as consumers, we make choices that signal preference for one brand over another. Some of our choices are purely transactional; others however, are the result of specific brand preferences cultivated over time. David Brier shared an infographic in a recent Fast Company blog post that explains why we love some brands, and hate others. Take a look at the image above.
Posted by Allan Steinmetz at 1:53am
Brand Engagement, brand loyalty, Brand Marketing, Branding, company values, Customer Experience, Customer loyalty, employee engagement, Internal Branding
The Best and Worst of Super Bowl Commercials
January 30, 2014
This Sunday, February 2, 2014, is one of the most exciting days for sports fans all across the country: The Super Bowl. Every year, the Super Bowl captures the biggest TV audience as viewers watch two NFL teams fight it out for the championship title. Interestingly, a large percentage of this audience has a greater interest in the commercial breaks. The Super Bowl time slot is known for having the best commercials of the entire year. With such a large viewership, companies fight for a slot to promote their brand. These various companies are willing to pay millions of dollars for only 30 seconds of air time! With a large audience, expensive airtime, and an unbelievable opportunity for brand engagement, companies put their best foot forward to create some of the best commercials possible. While many brands hit the nail on the head with stunning commercials, many also seem to miss the mark. Here are some examples of the best and worst of Super Bowl commercials:
Posted by Allan Steinmetz at 10:00am
Advertising, Brand Engagement, Brand Marketing, Branding, Commercials, Super Bowl
Five Brands with the Best Employee Engagement
January 28, 2014
This past year we were impressed with several brands that demonstrated how employee engagement can successfully be integrated with a brand's image. These brands have truly committed to employee satisfaction, and it can be seen on the face of every worker. These companies understand the power of alignment between the brand and employee, and creatively brought their brand values to employees by embedding it into their everyday lives at the office. These five brands show that they don’t just talk the talk, they walk the walk.
Posted by Allan Steinmetz at 9:00am
brand loyalty, company values, employee engagement, employee satisfaction, Internal Branding