Inward Blog

Viewing entries tagged with 'business planning'

New Blog Series: How to Effectively Launch an Employee Brand Engagement Program

Over the next 11 weeks I plan to share ideas that will provide insight on how to launch a compelling employee brand engagement program. I will cover budgeting, due diligence and discovery, identifying a clear strategy and goals, developing a sequential process to build momentum, how to create message architecture that is relevant, the WIIFM (what’s in it for me?), creative/visual representation of an idea, establishing recognition and reward systems and programs, program management, communication metrics and ROI, and finally how to create sustainability and building momentum.

Posted by Allan Steinmetz at 11:00am

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