Inward Blog

Viewing entries tagged with 'collective efforts'

Abundant Mentality Can Transform Your Company To Greatness

When I was in the advertising business at Young & Rubicam many years ago, we were divided into brand groups that would compete against each other for the best idea. We would work hard to come up with insights in collaborative teams of three people. We would then come together and present our ideas to the management supervisor and/or creative director who would bestow their judgments on the ideas from each brand group. The process worked to an extent, but it created a competitive environment filled with jealousy, political intrigue, and favoritism. In my opinion it wasn’t always a level playing field that was based on meritocracy. I always wondered how it could be improved upon if we all worked on the same idea together.

Posted by Allan Steinmetz at 11:00am

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