Inward Blog
Viewing entries tagged with 'communication'
What is Gamification?
May 12, 2015
In the last few years gamification has had phenomenal growth as a means of improving knowledge, employee and customer engagement in a fun, interactive fashion. In fact, gamification is 10 times more effective at information recall than traditional computer-based learning techniques. It also can contribute to greater viral/social communications and peer-to-peer recognition and rewards through leader boards and badges.
Posted by Allan Steinmetz at 11:00am
Gamification, Learning Platforms, LMS, Professional Development, Training, Learning & Development, Internal Communications, Communications Platforms
Do you want to improve internal buy-in for major change initiatives? Start socializing your ideas internally.
April 21, 2015
I often get asked the question, "What is the biggest obstacle for gaining acceptance for internal change?” The answer is simple. Socialize your ideas and let your colleagues contribute to the outcome.
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Change Management, Internal Communications, Socializing Change, Change Behavior
Treat Employee Engagement Like a Romance
March 10, 2015
Employee brand engagement with employees is a lot like a romance that takes place with your significant other. You can’t just go up to someone after the first date and say, “marry me”. It takes time and patience, understanding and listening. Commitment toward each other. Ultimately after a number of months or even years you pop the question and the response is “Yes!” And you are off on bliss for the rest of your life.
Posted by Allan Steinmetz at 11:05am
Employee Engagement, Talent Management, Human Capital Management, Workforce Transformation, Internal Communications
JetBlue's Birds Eye View of Customer Experiences - Brilliant!
October 15, 2014
Posted by Allan Steinmetz at 1:00am
JetBlue, Advertising, Engagement, Marketing Communications, Mullen Advertising
Join me at the Advanced Learning Institute's 2014 Strategic Internal Communications Conference
June 23, 2014
Dear Inward Colleague,
I wanted to personally invite you to the upcoming ALI Strategic Communications Conference in Boston. It's a valuable learning experience where you'll gain access to great case histories and unique networking opportunities. Plus, I will be facilitating a conference workshop titled, Implementing New Internal Branding Processes For Improved Employee Engagement & New Employee Behavior That Supports Your Company's Goals, from 1:15pm-3:15pm on Tuesday, July 15.
If you are able to join me in July, please do so. I encourage you to take advantage of the discount below, and I hope to see you in Boston!
-Allan Steinmetz
Posted by Allan Steinmetz at 10:00am
ALI, Strategic Internal Communications, Employee Engagement, Corporate Communications
The Brand Value of Putting your Customers First
April 3, 2014
We have heard it over and over again, communication is no longer a one-way street between your brand and your customers. In fact, more often than not, your brand reputation lies in the hands of internet-savvy consumers who will advocate for or against your brand outside the realm of the traditional marketing mix. Marketers must consistently engage these advocates with flexibility and understanding.
Posted by Allan Steinmetz at 11:00am
brand reputation, company values, corporate communication, Customer Experience, Customer Satisfaction, customer service, Tips
Successful Product Placements in Hollywood Films
April 3, 2014
Hollywood creates amazing opportunities for brands to assimilate their products into American culture. Sometimes it is an unpaid product placement, other times it’s an investment made by companies. However, the data has shown that if the product is well integrated into the film, the results can be impressive. Here are five brands that benefited from placing their product in a Hollywood film.
Posted by Allan Steinmetz at 11:00am
brand reputation, company values, corporate communication, Customer Experience, Customer Satisfaction, customer service, Tips