5 Ways To Find The Resources For An Internal Brand Communications Program

February 9, 2016

Last week I attended the Marcus Evans Internal Communications and Situational Messaging conference in Orlando, Florida. We heard from outstanding speakers about how their companies were educating motivating and inspiring their people. We heard compelling presentations from IBM, Southwest Airlines, UPS, Coca-Cola and Kohl’s just to mention a few.

Posted by Allan Steinmetz at 11:00am

Internal Brand Communications, Budgeting, Resources, Strategy

Does One Size Fit All In Employee Engagement?

September 24, 2015

The other day I was approached by a prospective new manufacturing client. They had a robust employee engagement and employee brand program, but for reasons unbeknownst to him, they were not being effective. They were doing all the right things in regard to regular frequent communications, having a message that was aligned with corporate vision and mission, and a decent recognition / reward program which supported appropriate behaviors and innovations. But the programs were not having the impact he and senior management desired. He had hoped for higher employee retention, greater brand ambassadorship and advocacy in higher productivity and efficiency of performance but none of that was happening.

Posted by Allan Steinmetz at 11:00am

Employee Engagement, Internal Communications, Branding, Marketing

Effective Communications Can Be Defined With Two Words: Clarity and Authenticity

September 17, 2015

We live in a complicated world with more information hitting us daily than we can possibly absorb. It’s interesting to watch the evolution of technology as it balances advancement with ease of use and absorption. I remember the days when you needed a programmer to access data or when the user interface was so confusing that technology only seemed relevant to the technologically adept. With significant technological advances over the last 10 years, the user interface has become easier and easier for those who are not technology wizards, with the increasing use of voice activation. I can now tell my GPS where I want to go, I can tell my TV what I want to watch, and with the recent introduction of the Amazon Echo, I can tell “Alexa” to provide me with the weather, look information up on Wikipedia, run calculations, and play music that I want to hear. At one point, Android phones were only for the technology experts, while Apple was creating user interfaces that were easy for anyone to use. Android has now made significant strides in using advanced technology but simplifying the ability to use it and access information.

Posted by Rick DeMarco at 11:00am

Employee Engagement, Authenticity, Clarity, Complex, Communications

Employee Engagement Blog - Message Relevancy and Architecture

June 30, 2015

This is the fifth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about having a codified sequential framework and process. In this post I will discuss the importance of message relevancy and message architecture.

Posted by Allan Steinmetz at 2:00pm

Employee Engagement, Message Architecture, Message Ladders, Brand Communications, Brand Alignment

Employee Engagement and Internal Branding require a sequential framework and process. Without it your efforts will likely fail

June 23, 2015

This is the fourth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about setting clear goals and objectives. In this post I will discuss the importance of following a codified sequential framework and process.

Posted by Allan Steinmetz at 11:00am

Employee Engagement, Internal Dialogue Communications, Sequential Process, Changing Behaviors, Brand Alignment

What is Gamification?

May 12, 2015

In the last few years gamification has had phenomenal growth as a means of improving knowledge, employee and customer engagement in a fun, interactive fashion. In fact, gamification is 10 times more effective at information recall than traditional computer-based learning techniques. It also can contribute to greater viral/social communications and peer-to-peer recognition and rewards through leader boards and badges.

Posted by Allan Steinmetz at 11:00am

Gamification, Learning Platforms, LMS, Professional Development, Training, Learning & Development, Internal Communications, Communications Platforms

Do you want to improve internal buy-in for major change initiatives? Start socializing your ideas internally.

April 21, 2015

I often get asked the question, "What is the biggest obstacle for gaining acceptance for internal change?” The answer is simple. Socialize your ideas and let your colleagues contribute to the outcome.

Posted by Allan Steinmetz at 11:00am

Employee Engagement, Change Management, Internal Communications, Socializing Change, Change Behavior

Treat Employee Engagement Like a Romance

March 10, 2015

Employee brand engagement with employees is a lot like a romance that takes place with your significant other. You can’t just go up to someone after the first date and say, “marry me”. It takes time and patience, understanding and listening. Commitment toward each other. Ultimately after a number of months or even years you pop the question and the response is “Yes!” And you are off on bliss for the rest of your life.

Posted by Allan Steinmetz at 11:05am

Employee Engagement, Talent Management, Human Capital Management, Workforce Transformation, Internal Communications

JetBlue's Birds Eye View of Customer Experiences - Brilliant!

October 15, 2014

Posted by Allan Steinmetz at 1:00am

JetBlue, Advertising, Engagement, Marketing Communications, Mullen Advertising

Join me at the Advanced Learning Institute's 2014 Strategic Internal Communications Conference

June 23, 2014

Posted by Allan Steinmetz at 10:00am

ALI, Strategic Internal Communications, Employee Engagement, Corporate Communications