Inward Blog
Viewing entries tagged with 'company values'
The Brand Value of Putting your Customers First
April 3, 2014
We have heard it over and over again, communication is no longer a one-way street between your brand and your customers. In fact, more often than not, your brand reputation lies in the hands of internet-savvy consumers who will advocate for or against your brand outside the realm of the traditional marketing mix. Marketers must consistently engage these advocates with flexibility and understanding.
Posted by Allan Steinmetz at 11:00am
brand reputation, company values, corporate communication, Customer Experience, Customer Satisfaction, customer service, Tips
Successful Product Placements in Hollywood Films
April 3, 2014
Hollywood creates amazing opportunities for brands to assimilate their products into American culture. Sometimes it is an unpaid product placement, other times it’s an investment made by companies. However, the data has shown that if the product is well integrated into the film, the results can be impressive. Here are five brands that benefited from placing their product in a Hollywood film.
Posted by Allan Steinmetz at 11:00am
brand reputation, company values, corporate communication, Customer Experience, Customer Satisfaction, customer service, Tips
The Power of Reciprocity in Business
February 11, 2014
The power of reciprocation is one of the strongest human elements that affect our behavior. A simple act of aid or generosity goes a long way. Robert Cialdini, Author of Influence: The Psychology of Persuasion, explains that even in circumstances where we are not obligated to give back, we still feel a need to do so, because of the power of reciprocation. This natural tendency that all humans possess can be effectively used to strengthen your internal and external brand.
Posted by Allan Steinmetz at 2:53pm
brand loyalty, Branding, company culture, company values, Customer loyalty, employee engagement, employee incentives, Internal Branding, Office Ideas, organizational management, strategy
Employee Engagement: Increasing Organizational Success One Company at a Time
February 6, 2014
According to a recent extensive study conducted by Harvard Business Review (HBR), employee engagement is becoming a top priority for senior executives making 2014 the year for employees. Gathering data from companies all over the world, HBR has discovered that around 71% of people believe that employee engagement is a critical component to having a successful organization. As a result, top executives across the globe are pumping the breaks to reevaluate the way they do business. Rather than focusing all of their attention on incremental revenue, smart companies are turning to their employees for innovative growth.
Posted by Allan Steinmetz at 4:53am
brand loyalty, Branding, company culture, company values, Customer loyalty, employee engagement, employee incentives, Internal Branding, Office Ideas, organizational management, strategy
Understanding the Technique Behind Successful Brands
February 4, 2014
When prompted, we can all provide a list of brands we love, or hate. As we progress throughout our day as consumers, we make choices that signal preference for one brand over another. Some of our choices are purely transactional; others however, are the result of specific brand preferences cultivated over time. David Brier shared an infographic in a recent Fast Company blog post that explains why we love some brands, and hate others. Take a look at the image above.
Posted by Allan Steinmetz at 1:53am
Brand Engagement, brand loyalty, Brand Marketing, Branding, company values, Customer Experience, Customer loyalty, employee engagement, Internal Branding
Five Brands with the Best Employee Engagement
January 28, 2014
This past year we were impressed with several brands that demonstrated how employee engagement can successfully be integrated with a brand's image. These brands have truly committed to employee satisfaction, and it can be seen on the face of every worker. These companies understand the power of alignment between the brand and employee, and creatively brought their brand values to employees by embedding it into their everyday lives at the office. These five brands show that they don’t just talk the talk, they walk the walk.
Posted by Allan Steinmetz at 9:00am
brand loyalty, company values, employee engagement, employee satisfaction, Internal Branding
Five Myths of Employee Engagement Infographic
January 16, 2014
This infographic created by Michael C Fina accurately depicts many misconceptions in the workplace today. While debunking the myths, it also simultaneously highlights the importance of employee engagement and its key role for maintaining a powerful staff. Having intangible rewards that give employees incentives makes for a higher return on investment and creates an environment of happy campers. Treating each individual equally and applauding their accomplishments are just a few suggestions to becoming an effective and amiable boss.
Posted by Allan Steinmetz at 2:00am
company values, Employee Appreciation, employee engagement, employee satisfaction, Infographic, leadership, Millennials, recognition and rewards