Inward Blog

Viewing entries tagged with 'control'

Should Companies Have A Variety Of Internal Initiative Logo Lockups? Does It Conflict With Brand Standards?

I received a call the other day from one of our clients, a corporate director of branding. In this role he is responsible for the corporate brand identity standards for his company in addition to maintaining the company’s external image, tone of voice, advertising, corporate communications, personality marketing, and research. He explained that they are a “branded house” and that they have very strict identity standards and don’t allow deviations in any way shape or form from their standards. No independent logo lockups are allowed. Period.

Posted by Allan Steinmetz at 2:00pm

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