Inward Blog
Viewing entries tagged with 'customer expectations'
Exceeding Customer Expectations Is A Moving Target
March 2, 2017
According to a recent study by Gartner, 89% of marketers expect that customer experience will be their primary differentiator by 2017. The quality and relevancy of the product and the competitiveness of pricing will continue to be important. However, good product and pricing alone will not be sufficient to differentiate one company from another and create brand loyalty and advocacy. Customer expectations regarding the entire experience continue to increase with regards to the pre-purchase process, ordering, receipt of goods and services, customer support, billing, and after-sales support.
Posted by Rick DeMarco at 11:00am