Inward Blog

Viewing entries tagged with 'customer satisfaction'

Employee Engagement, Core Dimensions of Performance

I have always been a big fan of Peter Drucker, with his writings, theories and principles. For those of you who are unfamiliar with this management sage, he authored over 39 management books and was on the speed dial of many leading CEOs around the globe.  According to Wikipedia, Drucker taught that management is "a liberal art," and he infused his management advice with interdisciplinary lessons from history, sociology, psychology, philosophy, culture and religion.

Posted by Allan Steinmetz at 12:00am

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Kudos to Lowes In Gurnee, Illinois For Getting It Right

Big box stores like Home Depot, Menards, and Lowes have become the go-to destination for home improvement products, from building materials to landscaping supplies and plants to hardware. And yet they are notoriously bad when it comes to providing an exceptional customer experience for the average consumer who isn’t an expert in the task he/she is undertaking. It’s hard to find what you’re looking for and even harder to find an associate who can help. In fact, there are a number of television commercials running today that poke fun at the difficulty of finding a knowledgeable assistant at stores like this. Occasionally, you find a store that breaks out of the pack, but there is great inconsistency from store to store.

Posted by Rick DeMarco at 9:00am

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Infographic on the Value of Your Online Reputation

Monitoring your online reputation is a great way to keep yourself updated on how successful your business is doing. It’s essentially a live feed of reviews, comments, suggestions and critiques from your stakeholders that let you know how to adjust your brand’s image and communications moving forward. An infographic by MDG Advertising provides some interesting statistics:

Posted by Allan Steinmetz at 9:00am

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The Brand Value of Putting your Customers First

We have heard it over and over again, communication is no longer a one-way street between your brand and your customers. In fact, more often than not, your brand reputation lies in the hands of internet-savvy consumers who will advocate for or against your brand outside the realm of the traditional marketing mix.  Marketers must consistently engage these advocates with flexibility and understanding. 

Posted by Allan Steinmetz at 11:00am

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Successful Product Placements in Hollywood Films

Hollywood creates amazing opportunities for brands to assimilate their products into American culture. Sometimes it is an unpaid product placement, other times it’s an investment made by companies. However, the data has shown that if the product is well integrated into the film, the results can be impressive. Here are five brands that benefited from placing their product in a Hollywood film.

Posted by Allan Steinmetz at 11:00am

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Employee Loyalty and the Emotional Gap

As a leader, it can be difficult to understand what your employees really want from their jobs. Trying to deliver “happiness” is too vague and intangible, especially when each person’s definition of happiness is different. Marketing Metrix published some interesting research on employee satisfaction in the hospitality industry. The results are quite staggering.

Posted by Allan Steinmetz at 9:49am

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