Inward Blog
Viewing entries tagged with 'engage'
The Power of Reciprocity in Business
February 11, 2014
The power of reciprocation is one of the strongest human elements that affect our behavior. A simple act of aid or generosity goes a long way. Robert Cialdini, Author of Influence: The Psychology of Persuasion, explains that even in circumstances where we are not obligated to give back, we still feel a need to do so, because of the power of reciprocation. This natural tendency that all humans possess can be effectively used to strengthen your internal and external brand.
Posted by Allan Steinmetz at 2:53pm
brand loyalty, Branding, company culture, company values, Customer loyalty, employee engagement, employee incentives, Internal Branding, Office Ideas, organizational management, strategy
Is Your Brand Ready for the Next Level of Customer Commitment?
February 7, 2014
By Taylor King, Associate Account Manager. Follow Taylor on Twitter @TaylorKing_479
Posted by Allan Steinmetz at 2:53pm
Brand Engagement, Brand Management, Customer Experience, Customer loyalty
Employee Engagement: Increasing Organizational Success One Company at a Time
February 6, 2014
According to a recent extensive study conducted by Harvard Business Review (HBR), employee engagement is becoming a top priority for senior executives making 2014 the year for employees. Gathering data from companies all over the world, HBR has discovered that around 71% of people believe that employee engagement is a critical component to having a successful organization. As a result, top executives across the globe are pumping the breaks to reevaluate the way they do business. Rather than focusing all of their attention on incremental revenue, smart companies are turning to their employees for innovative growth.
Posted by Allan Steinmetz at 4:53am
brand loyalty, Branding, company culture, company values, Customer loyalty, employee engagement, employee incentives, Internal Branding, Office Ideas, organizational management, strategy
Understanding the Technique Behind Successful Brands
February 4, 2014
When prompted, we can all provide a list of brands we love, or hate. As we progress throughout our day as consumers, we make choices that signal preference for one brand over another. Some of our choices are purely transactional; others however, are the result of specific brand preferences cultivated over time. David Brier shared an infographic in a recent Fast Company blog post that explains why we love some brands, and hate others. Take a look at the image above.
Posted by Allan Steinmetz at 1:53am
Brand Engagement, brand loyalty, Brand Marketing, Branding, company values, Customer Experience, Customer loyalty, employee engagement, Internal Branding
The Best and Worst of Super Bowl Commercials
January 30, 2014
This Sunday, February 2, 2014, is one of the most exciting days for sports fans all across the country: The Super Bowl. Every year, the Super Bowl captures the biggest TV audience as viewers watch two NFL teams fight it out for the championship title. Interestingly, a large percentage of this audience has a greater interest in the commercial breaks. The Super Bowl time slot is known for having the best commercials of the entire year. With such a large viewership, companies fight for a slot to promote their brand. These various companies are willing to pay millions of dollars for only 30 seconds of air time! With a large audience, expensive airtime, and an unbelievable opportunity for brand engagement, companies put their best foot forward to create some of the best commercials possible. While many brands hit the nail on the head with stunning commercials, many also seem to miss the mark. Here are some examples of the best and worst of Super Bowl commercials:
Posted by Allan Steinmetz at 10:00am
Advertising, Brand Engagement, Brand Marketing, Branding, Commercials, Super Bowl
Five Brands with the Best Employee Engagement
January 28, 2014
This past year we were impressed with several brands that demonstrated how employee engagement can successfully be integrated with a brand's image. These brands have truly committed to employee satisfaction, and it can be seen on the face of every worker. These companies understand the power of alignment between the brand and employee, and creatively brought their brand values to employees by embedding it into their everyday lives at the office. These five brands show that they don’t just talk the talk, they walk the walk.
Posted by Allan Steinmetz at 9:00am
brand loyalty, company values, employee engagement, employee satisfaction, Internal Branding
Five Myths of Employee Engagement Infographic
January 16, 2014
This infographic created by Michael C Fina accurately depicts many misconceptions in the workplace today. While debunking the myths, it also simultaneously highlights the importance of employee engagement and its key role for maintaining a powerful staff. Having intangible rewards that give employees incentives makes for a higher return on investment and creates an environment of happy campers. Treating each individual equally and applauding their accomplishments are just a few suggestions to becoming an effective and amiable boss.
Posted by Allan Steinmetz at 2:00am
company values, Employee Appreciation, employee engagement, employee satisfaction, Infographic, leadership, Millennials, recognition and rewards
Four Apps to Gamify Your Life
January 14, 2014
As gamification continues to be a prominent topic of discussion in the workplace, it is simultaneously growing in the social world. With smart phones becoming a necessity in our lives, apps have become a useful tool to keep us organized, entertained and up to date in our fluctuating world. There are now apps that are designed to help you live the lifestyle you desire, and will reward you for every step towards that direction. Here are some notable apps that can help gamify your personal life.
Posted by Allan Steinmetz at 9:00am
employee engagement, employee incentives, employee satisfaction, engage, Gamification, office life, Productivity, recognition and rewards
Engaging Millennials with Gamification
January 7, 2014
It’s no secret that the Millennial generation is fond of texting, tweeting, posting, linking, and anything else that involves being connected. This generation has been raised on technology, and the majority of this group probably doesn’t even remember a time when Facebook and smartphones didn’t exist. While studies have shown that some aspects of constantly being connected and “on” result in negative side effects, we would like to point out a very positive effect that could greatly benefit your organization.
Posted by Allan Steinmetz at 11:00am
Bring Your Inner Child to Work Day
January 2, 2014
Here at Inward Strategic Consulting we are all about employee engagement, and through methods such as gamification we bring this invaluable asset to tons of great companies every day. But even a team of employee engagement, gamification specialists can get a case of the creative hiccups. So what do we do when faced with this dilemma? Forget the pant suit and the never ending influx of emails for the day. Spending hours behind a desk, computer, or staying in one place for a prolonged period of time can definitely stifle creativity. So get out!
Posted by Allan Steinmetz at 1:00am