Viewing entries tagged with 'expectations'
March 2, 2017
According to a recent study by Gartner, 89% of marketers expect that customer experience will be their primary differentiator by 2017. The quality and relevancy of the product and the competitiveness of pricing will continue to be important. However, good product and pricing alone will not be sufficient to differentiate one company from another and create brand loyalty and advocacy. Customer expectations regarding the entire experience continue to increase with regards to the pre-purchase process, ordering, receipt of goods and services, customer support, billing, and after-sales support.
Posted by Rick DeMarco at 11:00am
May 24, 2016
I recently came across a very interesting new study conducted by OC Tanner, a global premium, recognition and rewards company, called the "Great Work Index Study". The study polled more than 3,400 employees from the United States, Australia, Canada, U.K., Germany and India. The study found that there are two main accelerators that encourage employees to strive for greatness: the organization's expectations for greatness, and access to resources.
Posted by Allan Steinmetz at 9:00am