Inward Blog
Viewing entries tagged with 'experience'
Nurturing Wisdom: Bridging Generational Divides in Marketing Expertise
March 11, 2024
Embracing Timeless Principles in a Changing Marketing Landscape
In the dynamic realm of advertising and marketing, it's easy to get swept up in the whirlwind of evolving tactics and emerging digital technology platforms. Yet, amidst the rapid shifts in technology and consumer behavior, it's crucial to remember the enduring principles that underpin effective marketing strategies.
Posted by Allan Steinmetz at 12:00am
#marketingexperience, #Y&R, #VolvoEVA, #Azure, #Microsoft, #inwardMarketying, #agencies #BrandBuilding, #BrandAdvocacy, #EmployeeEngagment
What do Apple, Subaru, and Dove Soap have in Common? The HUMAN EXPERIENCE
June 21, 2023
Introduction: In today's competitive business landscape, brands are realizing that the key to success lies not only in their products or services but also in the way they engage their employees, partners, and customers. Amplifying the brand experience means actively involving these stakeholders in a way that enhances and strengthens how the brand is perceived by others. By fostering a sense of connection, collaboration, and shared commitment, organizations can create a powerful and impactful brand experience that drives customer satisfaction, loyalty, and overall business success.
Posted by Allan Steinmetz at 12:00am
The Balancing Act Between Employee Experience & Employee Engagement - 10 things to know!
June 5, 2023
The Balancing Act Between Employee Experience & Employee Engagement. They are not the same thing!
Posted by Allan Steinmetz at 12:00am
Are you experiencing bad customer experiences?
August 12, 2021
Is it just me? Or are others experiencing poor customer experiences with their retailers and service providers? I find that many employees at retail and service enterprises are not performing their jobs with the same excitement and enthusiasm that they have had in the past, before the pandemic. I get it. Many employees have been burdened with furloughs, pay cuts, and even loss of jobs. Simultaneously consumers are frustrated at being shut up in their homes without being able to be "free", unable to live their lives the way they would like. I understand and realize there is a shortage of workers, in the United States, and companies are finding it difficult to get people to return to their jobs when they are collecting unemployment benefits.
Posted by Allan Steinmetz at 12:00am
#customerexperience #purpose, #walmart, #COMCAST, #CVS, #Lowes, #Starbucks, #inwardconsult, #brandvalue
Restoring COMCAST brand confidence
June 23, 2021
WARNING! Don’t let third-party vendors destroy your brand! READ how Comcast leaped into action after a poor customer experience. Kudos Comcast!
Posted by Allan Steinmetz at 12:00am
#comcast, #CX, #customer experience, # restoringbrandimage, #kudoscomcast, #poorcustomerexperience, #inwardconsult
Customer Experience & Employee Engagement - Aligning and Merging Functions
June 17, 2019
What do you think?
Posted by Allan Steinmetz at 12:00am
#customerexperience, #INTERNALBRANDING, #EXTERNALBRANDING, #Inwardconsulting, #employeeengagement
Proper alignment of employee and customer enagagement contribute to a brand culture
June 6, 2018
Creating a large pool of loyal customers is extremely important to the sustainability of a business, but it is the employees that are the enabler of the products and innovations. Having loyal employees and loyal customers allow companies to sell products more successfully than average. Great products and excellent employee service are crucial to creating loyal customers and growing a business.
Posted by Allan Steinmetz at 12:00am
Brand Engagement, brand loyalty, business tips, Customer Experience, Customer loyalty, customer service, Social Media, Corporate Culture, Purpose/Values
INTERNAL/EXTERNAL BRAND PERCEPTION
April 4, 2018
Is your brand image aligned with your employee’s perception of the company?
Posted by Allan Steinmetz at 12:00am
Internal branding, external branding, employee brand engagement, brand alignment, employee engagement, employee perceptions, workforce productivity, 10 easy things companies can do to improve internal/external brand perceptions, employee experiences ranked poorly in comparison to brand perceptions
2017 Engagement Predictions From Inward
January 12, 2017
The other day I read a blog post by my good friend and former colleague David Sable, CEO of Young and Rubicam, entitled “My 7 Predictions for 2017 From A Cloudy Crystal Ball”. As usual it was an interesting read and stimulated a great deal of thought.
Posted by Allan Steinmetz at 11:00am
There’s Nothing Wrong With The Past - Unless We Live There
August 6, 2015
Our view of the world is shaped by the sum of our experiences, relationships, and the values and beliefs we learned from our families and friends. So are we simply victims of our past, or can we reshape the lens through which we see the world? Henry Ford once said, “Whether you think you can or think you can’t, either way you’re right.” I would suggest that this quote represents how effective leaders deal with their past to increase their ability to lead, influence and engage others.
Posted by Rick DeMarco at 11:00am
Leadership, Learning From Mistakes, Experience, Engagement, Reflection