Monitoring your online reputation is a great way to keep yourself updated on how successful your business is doing. It’s essentially a live feed of reviews, comments, suggestions and critiques from your stakeholders that let you know how to adjust your brand’s image and communications moving forward. An infographic by MDG Advertising provides some interesting statistics:

One of the biggest challenge for marketers, aside from acquiring new customers, is finding a way to maintain customer loyalty.  The more loyal customers your business can maintain, the more likely it is that you will save costs and increase revenue.  There are many ways to build a strong base of loyal customers, including improving customer experience, speedy responses to solutions, interactive social media, and more.  One quick and easy way to improve customer loyalty is by instating a loyalty program that includes benefits for your customers.  This infographic from Ciceron provides important statistics on how beneficial a customer loyalty program can be for your business.  Just a quick note, though, that this is not a complete solution to customer loyalty, but just one of many ideas that your business can implement to increase loyalty.  Take the time to see if a loyalty program is something that could work for your business!

Although gamification is a hot topic these days many people still struggle to understand the difference between games and gamification. The confusion is often amplified when organizations try to make a business case for gamification as an internal or external communications vehicle. We've created a cheat sheet to help our clients understand the difference.