Inward Blog

Viewing entries tagged with 'insights'

When An Advertising Campaign Drives A Product Strategy - Kudos To Mars And Their Snickers Brand

I was walking through the grocery store the other day and when I got to the checkout aisle I looked to my right to browse the candy display. I was pleasantly surprised to see a box of Snickers with their bar packaging changed to reflect the moods of people depicted in their current advertising campaign "You're not you when you're hungry". I instantly took an iPhone photo and decided to do some research and write this blog post.

Posted by Allan Steinmetz at 1:00pm

, , ,