Viewing entries tagged with 'inward strategic consulting'
AMX launches new brand effort
April 23, 2018
I love American Express. I have been a cardholder member since 1981. I can tell you countless stories how they saved me in a variety of circumstances. Whether I was traveling abroad and needed a last-minute hotel room, prescriptions filled in Greece when I forgot my pills at home, cash advance in the UK after hours or even help change my cabin on a sold-out cruise ship, American Express was always there for me. The company and their brand are like a familiar face that I have come to rely on after all these years.
Posted by Allan Steinmetz at 12:00am
I love American Express, American Express Brand Positioning, American Express advertising, Repositioning and refreshing the brand, “crafted the modern American Express for the modern world”, “American Express - don’t live life without it”., “American Express - don’t leave home without it”., Membership has its privileges, AMEX - a new global brand platform and marketing campaign that reflects how people live and work today, “Powerful Backing: Don’t Do Business, Vibrant and layered lives, Blended Lifestyle, Mcgarrybowen, Brand Journey, Inward Strategic Consulting, Dialogue Marketing
Games vs. Gamification: What's the Difference?
January 21, 2014
Although gamification is a hot topic these days many people still struggle to understand the difference between games and gamification. The confusion is often amplified when organizations try to make a business case for gamification as an internal or external communications vehicle. We've created a cheat sheet to help our clients understand the difference.
Posted by Allan Steinmetz at 12:00pm