Inward Blog

Viewing entries tagged with 'logos'

Should Companies Have A Variety Of Internal Initiative Logo Lockups? Does It Conflict With Brand Standards?

I received a call the other day from one of our clients, a corporate director of branding. In this role he is responsible for the corporate brand identity standards for his company in addition to maintaining the company’s external image, tone of voice, advertising, corporate communications, personality marketing, and research. He explained that they are a “branded house” and that they have very strict identity standards and don’t allow deviations in any way shape or form from their standards. No independent logo lockups are allowed. Period.

Posted by Allan Steinmetz at 2:00pm

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Two Top Marketers Update Their Brand Logos – You’ve Got To Wonder “Why?”

Last week both Google and Verizon each unveiled a redesigned logo that opts for a simpler, cleaner look. Verizon is now written in a small, black font next to a thin, red check mark. The day before this announcement, Google introduced its own new logo with a thinner font that could be read on smaller mobile devices.

Posted by Allan Steinmetz at 11:00am

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