Inward Blog

Viewing entries tagged with 'measurement'

Employee Satisfaction Is NOT The Same Thing As Employee Engagement

Often, when we talk to a potential client, they may start the discussion by telling us that they have very high employee engagement scores. However, upon further investigation, we find that in fact, they are really measuring satisfaction rather than engagement. So what’s the difference? First of all, I want to be clear that it is possible to have both satisfied and engaged employees. But it’s equally possible to have satisfied employees who are not engaged. 

Posted by Rick DeMarco at 9:00am

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How Do You Measure The Success Of An Enterprise-Wide Brand Engagement Initiative?

Every time I have a new business presentation or I am presenting at an internal branding/employee engagement conference, I inevitably get asked the same question, “How do you measure the success of an enterprise-wide brand engagement initiative?” I always answer this question the same way but I decided for today to actually write them down.

Posted by Allan Steinmetz at 11:00am

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It's All About Measurement - Observations On Internal Communications Measurement

This is the tenth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about project management for smooth implementation. In this post I will discuss the importance of metrics and ROI.

Posted by Allan Steinmetz at 11:00am

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