Inward Blog

Viewing entries tagged with 'message architecture'

What’s In It For Me?

This is the sixth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about message architecture and laddering. In this post I will discuss the importance of WIIFM (What’s in it for me?).

Posted by Allan Steinmetz at 11:00am

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Employee Engagement Blog - Message Relevancy and Architecture

This is the fifth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about having a codified sequential framework and process. In this post I will discuss the importance of message relevancy and message architecture.

Posted by Allan Steinmetz at 2:00pm

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