Inward Blog
Viewing entries tagged with 'millennial's'
Millennial VS Baby Boomers in the workplace
January 30, 2018
The other day, I had a fascinating conversation with a client regarding the contrast and differences in attitudes and behavior in marketing/branding between the millennial workforce and generation X/baby boomer workforce. We both agreed that there are significant differences that run the risk of diminishing employee brand engagement among both populations. We felt that the differences between the groups could have dire consequences on the company’s purpose, morale, culture and brand reputation and that would ultimately have an impact on performance and productivity.
Posted by Allan Steinmetz at 1:00am
millennial's, baby boomers, generational differences in the workforce, generation values
Chick HERE to see what we have learned over 19 years
October 30, 2017
It was 19 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?
Posted by Allan Steinmetz at 1:00am
change management, internal communications, social media, Millennial's, transformation, organization