Inward Blog

Viewing entries tagged with 'mobile'

Pokémon Go Revolutionizes Mobile Gaming And Augmented Reality

In 1996, Nintendo released a role-playing game for their handheld Game Boy system called Pokémon, short for “pocket monsters”. In this game, “trainers” explored a world filled with animal-like characters called Pokémon. The goal was to catch Pokémon in a ball, and then train them by battling other Pokémon. As you gained experience, your Pokémon evolved, and became stronger. With the help of a USB wire connecting two Game Boys, users could trade and fight their Pokémon with friends. This social element of the game would become a crucial element to its success.

Posted by Matt Manning at 11:00am

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Does SoLoMo Help Employee Brand Engagement?

I attended a C-Suite conference last week in Boston. I heard a new term called SoLoMo. So I googled it and learned that it means Social-Local-Mobile.

Posted by Allan Steinmetz at 11:00am

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