Inward Blog

Viewing entries tagged with 'motivation'

Recognition Of Our Worth And Value Is A Universal Need

As we look back over our careers, we often have defining moments that shape our view of the world forever. When I was in my late 30’s, I had the incredible opportunity to manage one of the world’s most iconic brands, KitchenAid. Up to this point in my career, other than a short two-year period running a cable television operation in rural Kentucky, my experience had been in the financial field; so you can imagine my surprise and delight when I was presented with this opportunity. At this time, KitchenAid Portable Appliances was a one-product organization, manufacturing and marketing the legendary Stand Mixer. I will never forget when I took the assignment that my marching orders from the President of KitchenAid were twofold: First and foremost, don’t mess this up. Protect the equity of the brand and reputation of the KitchenAid stand mixer. And two, grow the business from a one-product company to a full small appliance competitor.

Posted by Rick DeMarco at 11:00am

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What’s In It For Me?

This is the sixth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about message architecture and laddering. In this post I will discuss the importance of WIIFM (What’s in it for me?).

Posted by Allan Steinmetz at 11:00am

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