Inward Blog

Viewing entries tagged with 'purpose'

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Often, when I am asked the question of why our firm, Inward Strategic Consulting got into this business I usually provide an explanation that falls into five different categories. 1) Change is hard to embrace, 2) brand purpose and value are unifying, 3) Employee advocacy is paramount, 4) Sales channel understanding is a necessity, and 5) Internal/External brand alignment is critical.

Posted by Allan Steinmetz at 12:00am

Gulf States Shipbuilders Consortium

Last week I delivered the keynote address at the annual Gulf States Shipbuilders Consortium conference in Pensacola, Florida. The audience was made up of shipyard owners (both large and small), HR and training professionals, talent recruiting firms and training development professionals. Many manufactured aircraft carriers and cruisers for the Navy. They asked me to address the topic of Employee Engagement and why it was essential within a manufacturing environment. I provided facts and details about why employee engagement is critical, such as improving revenue growth by 147%, that 73% of our US population is NOT ENGAGED and costing as much as $450 billion to our economy. Also, high levels of engagement improve output and productivity and ability to recruit top talent. After providing the factual data, I focused on what shipbuilders and manufacturers specifically need to do to improve employee engagement and to create an engagement culture.

Posted by Allan Steinmetz at 12:00am

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Brand Health

TEN things you can do to INSURE your brand’s health

Posted by Allan Steinmetz at 12:00am

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Feelings Matter at WORK

Are “FEELINGS” a leading indicator of your company’s culture?

Posted by Allan Steinmetz at 12:00am

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