Inward Blog
Viewing entries tagged with 'reputation'
Chick HERE TO LEARN MORE
November 15, 2017
I read a very interesting article in the WSJ today in their Life & Art section entitled “When Your Company Makes You Queasy” written by Sue Shellenbarger. It discusses the dilemma individual employees face when their employers conduct business unethically or their code of conduct is wrong. As more companies get embroiled in public scandals, innocent employees seek for ways to keep up morale.
Posted by Allan Steinmetz at 1:00am
Don’t Get Caught Sleeping Behind The Wheel
September 1, 2016
I was planning to write a blog post this morning on an entirely different topic. I changed my mind when I saw the scene outside my office window. Apparently one of the technicians from a local utility company thought it was okay to grab at catnap in the middle of the day. I immediately thought that the company might have an employee engagement problem if their people feel it’s okay to take a nap in the middle of the day. Now I realize people have good days and bad days. Perhaps he had a late night taking care of the sick child, or maybe he had insomnia couldn’t get a good night sleep. Or maybe he was up partying to the wee hours of the night and woke up with a hangover.
Posted by Allan Steinmetz at 11:00am
Infographic on the Value of Your Online Reputation
April 15, 2014
Monitoring your online reputation is a great way to keep yourself updated on how successful your business is doing. It’s essentially a live feed of reviews, comments, suggestions and critiques from your stakeholders that let you know how to adjust your brand’s image and communications moving forward. An infographic by MDG Advertising provides some interesting statistics:
Posted by Allan Steinmetz at 9:00am
Brand Management, brand reputation, business tips, Customer Satisfaction, customer service, Infographic
The Brand Value of Putting your Customers First
April 3, 2014
We have heard it over and over again, communication is no longer a one-way street between your brand and your customers. In fact, more often than not, your brand reputation lies in the hands of internet-savvy consumers who will advocate for or against your brand outside the realm of the traditional marketing mix. Marketers must consistently engage these advocates with flexibility and understanding.
Posted by Allan Steinmetz at 11:00am
brand reputation, company values, corporate communication, Customer Experience, Customer Satisfaction, customer service, Tips
Successful Product Placements in Hollywood Films
April 3, 2014
Hollywood creates amazing opportunities for brands to assimilate their products into American culture. Sometimes it is an unpaid product placement, other times it’s an investment made by companies. However, the data has shown that if the product is well integrated into the film, the results can be impressive. Here are five brands that benefited from placing their product in a Hollywood film.
Posted by Allan Steinmetz at 11:00am
brand reputation, company values, corporate communication, Customer Experience, Customer Satisfaction, customer service, Tips