Inward Blog

Viewing entries tagged with 'retail'

Sears, Retailing History, Retail, Brands that no longer exist, Walgreen Boots, Target, Khols, Amazon


It was only a matter of time. Well, today it happened. Yesterday, I opened my morning Wall Street Journal and saw the headline, “Sears prepares to file for Chapter 11” with the sub-headline reading “storied retailer hires M-III Partners to help on bankruptcy action; a debt deadline looms.” Today, I read a follow-up stories saying that their creditors were not going to arrange financing for restructuring which ensures foreclosure. How sad, yet necessary. We all anticipated the demise of Sears.

Posted by Allan Steinmetz at 12:00am

, , , , , , , ,

Four stages of creating an effective Brand Ambassador program

It has been quite some time since I have addressed the topic of employee advocacy and brand championship. Having a brand ambassador program and promoting brand advocacy within an organization is a marketing imperative and necessity.

Posted by Allan Steinmetz at 1:00am

, , , , , ,

Why Aren't Shoppers Shopping?

In a recent study by Timetrade, a retail/shopper marketing research organization, cites the reasons why shoppers are leaving stores empty-handed. They claim that 53% of the consumers don't know what exactly to purchase, 90% can't always find the right person to help and 85% leave without buying when they don't find the right person to give them assistance. Those are staggering numbers. It seems that all a retailer needs to do is provide better personal attention and faster service to resolve these issues. But all too often that does not occur.

Posted by Allan Steinmetz at 11:00am

, , ,