Inward Blog
Viewing entries tagged with 'strategic'
AMX launches new brand effort
April 23, 2018
I love American Express. I have been a cardholder member since 1981. I can tell you countless stories how they saved me in a variety of circumstances. Whether I was traveling abroad and needed a last-minute hotel room, prescriptions filled in Greece when I forgot my pills at home, cash advance in the UK after hours or even help change my cabin on a sold-out cruise ship, American Express was always there for me. The company and their brand are like a familiar face that I have come to rely on after all these years.
Posted by Allan Steinmetz at 12:00am
I love American Express, American Express Brand Positioning, American Express advertising, Repositioning and refreshing the brand, “crafted the modern American Express for the modern world”, “American Express - don’t live life without it”., “American Express - don’t leave home without it”., Membership has its privileges, AMEX - a new global brand platform and marketing campaign that reflects how people live and work today, “Powerful Backing: Don’t Do Business, Vibrant and layered lives, Blended Lifestyle, Mcgarrybowen, Brand Journey, Inward Strategic Consulting, Dialogue Marketing
Sustaining An Employee Engagement Campaign Over Time
August 11, 2015
This is the final submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about metrics and ROI. In this post, I will discuss the importance of sustaining a long-term employee engagement program.
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Long-Term, Budgets, Sustainability, Strategic
Seven Necessary Skills For Effective Program Management
July 28, 2015
This is the ninth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about recognizing and rewarding people. In this post I will discuss the importance of project management for smooth implementation.
Posted by Allan Steinmetz at 12:00pm
Employee Engagement, Program Management, Project Management, Strategic Planning, Communication
Understanding Your Employees And Establishing Clear Goals And Objectives
June 9, 2015
This is the second submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about finding and securing a budget. In this post I will discuss due diligence and the necessary steps for discovering and establishing clear goals and objectives.
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Blog Series, Focus Groups, Strategic Goals, Exit Interviews, Research
Join me at the Advanced Learning Institute's 2014 Strategic Internal Communications Conference
June 23, 2014
Dear Inward Colleague,
I wanted to personally invite you to the upcoming ALI Strategic Communications Conference in Boston. It's a valuable learning experience where you'll gain access to great case histories and unique networking opportunities. Plus, I will be facilitating a conference workshop titled, Implementing New Internal Branding Processes For Improved Employee Engagement & New Employee Behavior That Supports Your Company's Goals, from 1:15pm-3:15pm on Tuesday, July 15.
If you are able to join me in July, please do so. I encourage you to take advantage of the discount below, and I hope to see you in Boston!
-Allan Steinmetz
Posted by Allan Steinmetz at 10:00am
ALI, Strategic Internal Communications, Employee Engagement, Corporate Communications
Games vs. Gamification: What's the Difference?
January 21, 2014
Although gamification is a hot topic these days many people still struggle to understand the difference between games and gamification. The confusion is often amplified when organizations try to make a business case for gamification as an internal or external communications vehicle. We've created a cheat sheet to help our clients understand the difference.
Posted by Allan Steinmetz at 12:00pm