Inward Blog

Viewing entries tagged with 'tips'

Proper alignment of employee and customer enagagement contribute to a brand culture


Creating a large pool of loyal customers is extremely important to the sustainability of a business, but it is the employees that are the enabler of the products and innovations.  Having loyal employees and loyal customers allow companies to sell products more successfully than average. Great products and excellent employee service are crucial to creating loyal customers and growing a business.

Posted by Allan Steinmetz at 12:00am

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The Team With The Best Players Doesn't Always Win

Is it possible to have a team of very high performers and yet not be a high performing organization?  It happens all the time, in sports and in the business world. How many times have you watched a ball game where a roster of highly talented players can’t seem to work together to win the game? Similarly, how many organizations do you know with an extremely talented leadership team, and yet they consistently fall short of expectations and goals? Individual talent alone is not enough to win in team sports, and in many ways, running a business is in fact a “team sport”.

Posted by Rick DeMarco at 11:00am

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If It Feels Good, Do It! Passionately!

Can you think of a job or task that you have performed in the past for which you had no passion or commitment?  Something that you were ordered to do by a superior or even a parent and that you did simply out of compliance or obedience?  How was that different from a job in which you were passionate about what you were doing?  When someone is passionate about a task or job, they are much more willing to go the extra mile and become fully engaged and committed.  Effective leaders understand that they may have the ability to order someone to do something, but they will never gain total commitment until that person shares the same values, passion, and vision as the leader.  Stan Slap wrote a book called “Bury Your Heart in Conference Room B”.  The title intrigued me so I picked up a copy.  Stan builds the case that a leader can buy temporary loyalty from an employee with stock options, bonuses, reward and recognition programs, or even equity in the company.  But they will never capture their heart until that employee feels like they can live out their values on the job.  And that commonality of values and beliefs drives a common passion that results in a strong culture of employee engagement and team alignment. [Read more...]

Posted by Rick DeMarco at 11:00am

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Cultural Transformation Requires Strong Leadership!

If you do a google search for “leadership books”, you’ll get 436 million hits!  And if you search for leadership books, you’ll get 130,000 hits alone.  There are more books written about effective leadership than probably about any other personal development topic.  And yet, why is there such a significant deficiency in effective leadership in our companies, our churches, and our families?  Why do so many perceived leaders disappoint families, businesses, colleagues, friends, and countries?

Posted by Rick DeMarco at 11:00am

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Infographic on the Value of Your Online Reputation

Monitoring your online reputation is a great way to keep yourself updated on how successful your business is doing. It’s essentially a live feed of reviews, comments, suggestions and critiques from your stakeholders that let you know how to adjust your brand’s image and communications moving forward. An infographic by MDG Advertising provides some interesting statistics:

Posted by Allan Steinmetz at 9:00am

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The Brand Value of Putting your Customers First

We have heard it over and over again, communication is no longer a one-way street between your brand and your customers. In fact, more often than not, your brand reputation lies in the hands of internet-savvy consumers who will advocate for or against your brand outside the realm of the traditional marketing mix.  Marketers must consistently engage these advocates with flexibility and understanding. 

Posted by Allan Steinmetz at 11:00am

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Successful Product Placements in Hollywood Films

Hollywood creates amazing opportunities for brands to assimilate their products into American culture. Sometimes it is an unpaid product placement, other times it’s an investment made by companies. However, the data has shown that if the product is well integrated into the film, the results can be impressive. Here are five brands that benefited from placing their product in a Hollywood film.

Posted by Allan Steinmetz at 11:00am

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5 Marketing Tips from Dr. Seuss

Many lessons can be learned from reading a Dr. Seuss book. As we grow older, his poetic lines can be interpreted differently. The fact that all ages can enjoy his eloquent, wise phrases can be credited to his true understanding of human nature. It is then no surprise that his quotes are applicable to the marketing world, reminding us that being human is the best approach to being successful.

Posted by Allan Steinmetz at 9:00am


Understanding the Importance of Social Media for B2B Relationships (Infographic)

With the digital era continuing to evolve, many brands are reallocating the money in their marketing budgets to create digital marketing campaigns and maintain social media platforms. It’s often more obvious for B2C marketers, but the question still remains just how big of an impact these platforms can have on your B2B brand’s success. Ambassador created an infographic laying out the raw facts of the business to business interactions that occur over social media, reminding us how important it is for brands to have an online presence.

Posted by Allan Steinmetz at 6:45pm

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5 Tips to Keep Customers Coming Back For More

Creating a large pool of loyal customers is extremely important to the sustainability of a business. Having loyal customers allows you to up-sell your products at a more successful rate. Great products and excellent customer service are key to creating loyal customers. No matter what industry you are in, issues always arise; it is how you deal with these issues that can really make or break your relationship with your customers. Customers want to find that one brand they can really trust. Once that trust is built, they’ll continue to come back for more! Check out these 5 tips on building customer loyalty for your business:

Posted by Allan Steinmetz at 6:44pm

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